Tracking website traffic tells you who visits your site, where they come from, and what they do, so you can improve content, UX, and sales. In this guide, you\u2019ll learn how to track website traffic using Google Analytics 4 (GA4), and how to make it easier in WordPress with the HT Easy GA4 plugin.<\/p>\n\n\n\n
To track website traffic, create a Google Analytics 4 property, add your Measurement ID or GA4 tag to your site, then use GA4\u2019s Reports \u2192 Acquisition to see visitors by channel, source\/medium, and campaign.<\/p>\n\n\n\n
On WordPress, you can automate this setup and view key reports inside your dashboard with a plugin like HT Easy GA4.<\/p>\n\n\n\n