HashBar includes an analytics dashboard for both Announcement Bars and Popup Campaigns. Track views, clicks, conversions, and more to understand how your campaigns perform.
Note: Features marked (PRO) require HashBar Pro. All other features are available in the free version.
Accessing Analytics #
From your WordPress dashboard, go to HashBar > Analytics. The analytics dashboard shows data for all your active campaigns.
Overview Metrics #
The analytics overview shows these key metrics at a glance:
| Metric | Description |
|---|---|
| Total Views | Number of times your bar/popup was displayed to visitors |
| Total Clicks | Number of clicks or interactions with your campaign |
| Total Conversions | Form submissions and goal completions |
| Click-Through Rate (CTR) | Percentage of views that resulted in clicks |
| Conversion Rate | Percentage of views that resulted in conversions |
| Unique Sessions | Distinct visitor sessions |
Analytics Breakdowns #
Dive deeper into your data with detailed breakdowns.
Device Breakdown #
See how your campaigns perform across different device types:
- Desktop – Performance on desktop computers
- Tablet – Performance on tablet devices
- Mobile – Performance on mobile phones
Tip: If mobile conversions are low compared to desktop, consider adjusting your popup design or position for mobile screens.
Page Performance #
Identify which pages drive the most conversions. This helps you understand where your campaigns are most effective and where they might need adjustment.
Geographic Data #
See performance by visitor country. This data helps you understand which geographic markets respond best to your campaigns and can inform your targeting decisions.
Timeline View #
View your campaign data over time with three granularity options:
| View | Description | Best For |
|---|---|---|
| Daily | Day-by-day performance data | Monitoring active campaigns, spotting daily trends |
| Weekly (PRO) | Week-over-week trends | Identifying weekly patterns, comparing periods |
| Monthly (PRO) | Month-by-month overview | Long-term trend analysis, seasonal patterns |
Date Range Filters #
Filter your analytics data by date range. Free users can filter up to 30 days. Upgrade to PRO for unlimited date ranges.
Select a start date and end date to focus on specific periods such as:
- A specific sale period
- Last 7 days, 30 days, or 90 days
- A particular campaign’s active period
- Year-over-year comparisons
CSV Export (PRO) #
Export all your analytics data to CSV files for deeper analysis in spreadsheet tools like Excel or Google Sheets.
How to Export #
- Go to HashBar > Analytics.
- Set your desired Date Range filter.
- Click the “Export CSV” button.
- The file will download to your computer.
Export Details #
| Feature | Description |
|---|---|
| Export Format | CSV (Comma-Separated Values) |
| Max Records | Up to 10,000 records per export |
| Date Filtering | Export data for specific date ranges |
Event Types Tracked #
The analytics system tracks these events for each campaign:
| Event | Description |
|---|---|
| View / Impression | Campaign was displayed to a visitor |
| Click / Interaction | Visitor clicked on the campaign |
| Conversion / Submission | Form submitted or goal completed |
| CTA Click | Primary button was clicked |
| Secondary Click | Secondary button was clicked |
| Close | Campaign was closed/dismissed by visitor |
Best Practices #
- Check analytics regularly. Review your campaign performance weekly to identify trends and optimization opportunities.
- Compare device performance. If a campaign converts well on desktop but poorly on mobile, consider creating device-specific versions.
- Use page data for targeting. If certain pages have high conversion rates, consider expanding your campaign to similar pages.
- Monitor CTR trends. A declining CTR may indicate popup fatigue – consider refreshing your content or adjusting frequency settings.
- Export and analyze. Use CSV exports to create custom reports, calculate ROI, and share results with your team.
- Combine with A/B testing. Use analytics data to identify underperforming campaigns, then use A/B testing (PRO) to improve them.
Related Guides #
- A/B Testing Guide – Use data to test and optimize your campaigns (PRO)
- Targeting & Triggers Guide – Use analytics insights to refine targeting
- Announcement Bar Editor Guide – Full announcement bar reference
- Popup Campaign Editor Guide – Full popup campaign reference
That’s it! You now have a complete understanding of analytics in HashBar. Use these insights to optimize your campaigns and drive better results.
