HashBar includes an analytics dashboard for both Announcement Bars and Popup Campaigns. Track views, clicks, conversions, and more to understand how your campaigns perform.
Note: Features marked (PRO) require HashBar Pro. All other features are available in the free version.
Accessing Analytics
From your WordPress dashboard, go to HashBar > Analytics. The analytics dashboard shows data for all your active campaigns.
Overview Metrics
The analytics overview shows these key metrics at a glance:
| Metric | Description |
|---|---|
| Total Views | Number of times your bar/popup was displayed to visitors |
| Total Clicks | Number of clicks or interactions with your campaign |
| Total Conversions | Form submissions and goal completions |
| Click-Through Rate (CTR) | Percentage of views that resulted in clicks |
| Conversion Rate | Percentage of views that resulted in conversions |
| Unique Sessions | Distinct visitor sessions |
Analytics Breakdowns
Dive deeper into your data with detailed breakdowns.
Device Breakdown
See how your campaigns perform across different device types:
- Desktop – Performance on desktop computers
- Tablet – Performance on tablet devices
- Mobile – Performance on mobile phones
Tip: If mobile conversions are low compared to desktop, consider adjusting your popup design or position for mobile screens.
Page Performance
Identify which pages drive the most conversions. This helps you understand where your campaigns are most effective and where they might need adjustment.
Geographic Data
See performance by visitor country. This data helps you understand which geographic markets respond best to your campaigns and can inform your targeting decisions.
Timeline View
View your campaign data over time with three granularity options:
| View | Description | Best For |
|---|---|---|
| Daily | Day-by-day performance data | Monitoring active campaigns, spotting daily trends |
| Weekly (PRO) | Week-over-week trends | Identifying weekly patterns, comparing periods |
| Monthly (PRO) | Month-by-month overview | Long-term trend analysis, seasonal patterns |
Date Range Filters
Filter your analytics data by date range. Free users can filter up to 30 days. Upgrade to PRO for unlimited date ranges.
Select a start date and end date to focus on specific periods such as:
- A specific sale period
- Last 7 days, 30 days, or 90 days
- A particular campaign’s active period
- Year-over-year comparisons
CSV Export (PRO)
Export all your analytics data to CSV files for deeper analysis in spreadsheet tools like Excel or Google Sheets.
How to Export
- Go to HashBar > Analytics.
- Set your desired Date Range filter.
- Click the “Export CSV” button.
- The file will download to your computer.
Export Details
| Feature | Description |
|---|---|
| Export Format | CSV (Comma-Separated Values) |
| Max Records | Up to 10,000 records per export |
| Date Filtering | Export data for specific date ranges |
Event Types Tracked
The analytics system tracks these events for each campaign:
| Event | Description |
|---|---|
| View / Impression | Campaign was displayed to a visitor |
| Click / Interaction | Visitor clicked on the campaign |
| Conversion / Submission | Form submitted or goal completed |
| CTA Click | Primary button was clicked |
| Secondary Click | Secondary button was clicked |
| Close | Campaign was closed/dismissed by visitor |
Best Practices
- Check analytics regularly. Review your campaign performance weekly to identify trends and optimization opportunities.
- Compare device performance. If a campaign converts well on desktop but poorly on mobile, consider creating device-specific versions.
- Use page data for targeting. If certain pages have high conversion rates, consider expanding your campaign to similar pages.
- Monitor CTR trends. A declining CTR may indicate popup fatigue – consider refreshing your content or adjusting frequency settings.
- Export and analyze. Use CSV exports to create custom reports, calculate ROI, and share results with your team.
- Combine with A/B testing. Use analytics data to identify underperforming campaigns, then use A/B testing (PRO) to improve them.
Related Guides
- A/B Testing Guide – Use data to test and optimize your campaigns (PRO)
- Targeting & Triggers Guide – Use analytics insights to refine targeting
- Announcement Bar Editor Guide – Full announcement bar reference
- Popup Campaign Editor Guide – Full popup campaign reference
That’s it! You now have a complete understanding of analytics in HashBar. Use these insights to optimize your campaigns and drive better results.