16 Must have Shopify Apps for eCommerce in 2024: Find Your Perfect Shopify App

In the dynamic world of eCommerce, staying ahead of the curve is essential for success. As we step into 2024, Shopify continues to be a leading platform for online businesses. To unlock the full potential of your Shopify store and provide an exceptional shopping experience, the right apps are indispensable.

In this comprehensive guide, we’ll explore the 16 must have Shopify apps for eCommerce in 2024. From enhancing customer engagement to streamlining operations, these apps are the secret sauce for thriving in the competitive eCommerce landscape.

Importance of Leveraging Shopify Apps to Enhance Shopify eCommerce Stores

Leveraging Shopify apps to enhance Shopify eCommerce stores is of paramount importance in today’s competitive online marketplace. Here are key reasons highlighting their significance:

Extended Functionality: Shopify apps expand the capabilities of your store beyond its default features. They allow you to add functionalities like product reviews, loyalty programs, advanced SEO tools, and more, enhancing the overall user experience.

Customization: Apps enable you to tailor your store to your specific business needs. Whether it’s designing custom product pages, optimizing checkout processes, or offering personalized recommendations, apps provide the flexibility for customization.

Improved Efficiency: Many apps automate tasks, such as inventory management, order fulfillment, and email marketing. This automation not only saves time but also reduces the likelihood of human errors.

Enhanced Marketing: Shopify apps offer a range of marketing tools, including email marketing, social media integration, and SEO optimization. These tools help attract more visitors, convert them into customers, and retain their loyalty.

Analytics and Insights: Apps often come with robust analytics and reporting features. These insights allow you to track sales, customer behavior, and other crucial metrics, helping you make data-driven decisions.

Mobile Optimization: With the growing importance of mobile commerce, apps can help you optimize your store for mobile devices, ensuring a seamless shopping experience for customers on smartphones and tablets.

Overview of the Must have Shopify Apps for eCommerce

In the dynamic world of eCommerce, Shopify apps play a pivotal role in enhancing online stores. Here’s a curated selection of 16 must have Shopify apps  for eCommerce business.

HelpZenith ‑ Ticket & HelpDesk Shopify App

The HelpZenith ‑ Ticket & HelpDesk app is an all-in-one ticket management solution for Shopify users. This versatile Shopify app enables streamlined ticket management. It comes with valuable features like an email-to-ticket conversion, detailed ticket reporting, workflow automation, a customer portal, and so on. All these modern features help revolutionize support ticket management with ease. Take your customer support to the next level with HelpZenith today.

Key Features of HelpZenith:

• Simplify inquiries with a user-friendly ticketing system.
• Transform incoming emails into tickets and manage them in a centralized system.
• Gain insights with detailed support activity reports.
• Enable the automation of tasks such as assignment, categorization, and responses.
• Let customers generate, manage, and monitor support tickets with ease using the customer portal.

GroPulse GTM & Data Layer

Integrating Google Tag Manager with your store may seem like a daunting task, but with the GroPulse GTM & Data Layer app, it’s never been easier. Tinkering with your website’s code seems like a nightmare, yet with this app, you won’t have to do any of that. Skip the manual code and track your data accurately with this easy-to-set-up app.

Thanks to the platform’s ability to store website tags all in one place, you can easily manage conversion tracking, site analytics, remarketing, and more without any coding knowledge. Let technology do the heavy lifting and make your business run smoother!

Key Features:  

• Easy to setup
• No manual code is required
• Track data accurately

Price:  GroPulse has 3 pricing plans –

• Free Plan: Free of cost
• Pro Yearly Plan: $7.99/month
• Pro Monthly Plan: $29.99/month

Analyzely – Google Analytics 4

Analyzely, the Google Analytics 4 app helps improve your eCommerce strategy by allowing you to get your store performance reports from Google Analytics 4 (GA4) straight on to your Shopify dashboard. With seamless integration to GA4, you’ll be able to quickly and accurately analyze your store’s visitors and their behavior. And, with the automatic measurement ID integration, you won’t need to worry about complicated coding to get started. 

Plus, you’ll have access to standard and ecommerce reports to monitor your store’s performance, all in one convenient dashboard. With all of this data at your fingertips, you’ll be able to make informed decisions to grow your business.

Key Features:  

• Seamless integration
• Improve your eCommerce strategy
• Fast and accurate analysis 
• Event tracking

Price:  Analyzely has 3 pricing plans –

• Free Plan: Free of cost
• Pro Yearly Plan: $7.99/month
• Pro Monthly Plan: $19/month

Pixee

Managing an eCommerce store and running successful marketing campaigns is no easy feat. But Pixee, the innovative app, makes it easy to connect your Facebook pixel to your store and track important data about your visitors. This allows you to create targeted ads that increase visits and sales in no time.

With Pixee, you can easily track events such as product views, add-to-cart actions, and completed purchases. Furthermore, the app now even includes the integration of Server Side Event (Conversion API), which leads to even more accurate tracking. If you’re looking to improve your marketing strategies and boost sales, look no further than Pixee.

Key Features:  

• Collect essential data about your store’s visitors
• Tracks events
• Integrates Server Side Event

Price:  Free of cost

Grow Your eCommerce Business with Valuable Resources, Tools, and Lead Magnets

• Bring your ideas to life for $1/month
• One platform that lets you sell wherever your customers are—online
• Create a beautiful eCommerce website
• Start for free, then enjoy $1/month for 3 months
• Build your own website in a few steps
• Create a website in minutes easily, secure method
• Turn what you love into what you sell
• Discover the Shopify Point of Sale
• AI Based Business Name Generator

GroPulse Wishlist

Supercharge your customers’ shopping journey with the GroPulse Wishlist, the ultimate cutting-edge Shopify app designed to enhance their experience. With the GroPulse Wishlist app, you can provide your users with a fully customizable wishlist button, empowering them to save and manage their favorite products effortlessly. 

Streamline the purchasing process and boost sales with the app dashboard, which offers valuable insights such as the total number of wishlist items and top customer preferences. Take your customers’ shopping experience to the next level and watch your business thrive with the GroPulse Wishlist app.

Key Features: 

• Customizable “Save to Wishlist” button.
• Ability to add or remove products from the wishlist.
• Intuitive dashboard providing product, customer, and wishlist analytics.
• Cross-device accessibility for customer wishlists.

Price: GroPulse Wishlist is completely free.

Shopify Email

Shopify Email is a powerful tool that helps businesses build lasting relationships with their customers. With a drag-and-drop editor, you can create branded emails in just a few minutes, and use sales-focused templates that showcase your products, prices, checkout links,
gift cards and more. Plus, with pre-built automation templates, you can send emails at just the right time, and segment your customer lists to target just the right customers.

Whether you’re promoting a new product, announcing a sale, or sending a holiday message, Shopify Email helps you connect with your customers and ultimately drive more sales. And since it’s all built right into the Shopify platform, it’s easy to use and even easier to track your results.

Key Features:  

• Email templates
• Personalize your subject line
• SEO Optimization
• Track results

Price:  Free of cost.

Easyship ‑ All in One Shipping

Shipping can often be one of the trickiest parts of running a business, but Easyship makes it a breeze. With their all-in-one platform, you can access discounted shipping rates and streamline your global logistics. And the best part?

You can personalize every step of the process. From Dynamic Rates at Checkout that let your customers choose the best shipping option for them, to branded tracking and labels that keep your company front and center, Easyship has everything you need for a seamless shipping experience. 

Key Features:

• Pre-negotiated shipping discounts 
• Drive conversions at checkout
• Dynamic shipping rate options for customers.
• Customs documentation.
• Customize tracking

Price: Easyship has 3 pricing plans –

• Free Plan: Free of cost
• Plus Plan: $29/month
• Premier Plan: $69/month
• Scale Plan: $99/month

Judge.me Product Reviews

If you’re an eCommerce store owner, you know that building trust with potential customers is crucial for boosting sales. One way to achieve this is through displaying product reviews and star ratings. Fortunately, Judge.me has got you covered with its fast-loading, customizable review app available in 38 languages.

Not only can you schedule automatic emails to collect reviews with photos and videos, but you can also import them from other apps. Once collected, showcase these reviews on storefront widgets, share them on social media, and add stars on Google for SEO purposes. 

Key Features:  

• Unlimited email review requests 
• In-email review forms
• Display star rating
• Share reviews
• Engage your reviewers with Q&A

Price: Judge.me has 2 pricing plans –

• Free Plan: Free of cost
• Awesome Plan: $15/month

GroPulse Rich Snippets

GroPulse Rich Snippets for SEO is the app you need if you want to boost your click-through rate on Google. What is a rich snippet? Simply put, it’s a piece of information that shows up beneath the title of a search result. GroPulse uses JSON LD to create these rich results, which are more attractive and eye-catching than a plain blue link. 

Your store or website will appear higher in search engine results and draw more organic traffic if you use GroPulse. Why not try GroPulse and see if it may help you improve your click-through rate?

Key Features:  

• Increases the click-through rate.
• Helps you get more organic visitors.
• Reduces your marketing cost 

Price:  GroPulse Rich Snippets has 3 pricing plans –

• Free Plan: Free of cost
• Pro Yearly Plan: $4.99/month
• Pro Monthly Plan: $8.99/month

NoIndexly ‑ Sitemap Manager

Managing the sitemap of your online store can be a daunting task, especially when you’re dealing with duplicate content issues. However, with the NoIndexly app, you can rest easy knowing that your store’s rating will not be affected by such problems. This app is user-friendly, making it easy for you to adjust the NoIndex tags on certain pages with just a few clicks.

Not only can you prevent search engines from crawling or indexing selected pages, but you can also manage your store’s sitemap more efficiently. With NoIndexly, you can focus on running your business, knowing that your store’s SEO is in good hands.

Key Features:  

• User Friendly
• Easily adjust the NoIndex tags
• Prevent search engines from crawling or indexing selected pages

Price:  Free of cost.

Shopify Search & Discovery

Creating a standout eCommerce store can be tough when you’re not sure how to help customers find what they’re looking for. Luckily, Shopify’s Search & Discovery app makes it easy to provide a shopping experience that’s both streamlined and personal. With customizable search and filtering options, you can make sure your products are always front and center for customers. 

And, with personalized recommendations on each product page, you can encourage shoppers to browse and increase your average order value. Say goodbye to search-related frustrations and hello to satisfied customers with Shopify’s Search & Discovery app.

Key Features:

• Customize filters 
• Search by multiple categories.
• Make synonym groups
• Use product boosts

Price:  Free of cost

CodeUp ‑ Add Custom Code

Are you tired of struggling to add custom code to your website? Look no further than CodeUp! This app is designed with simplicity in mind, allowing even those with little coding knowledge to add custom CSS and JavaScript code to their site easily. 

Whether you need to add code for Google Site Verification, Facebook Pixel, or a live chat function, CodeUp has got you covered. Plus, the app allows you to load code pagewise, ensuring your website runs smoothly while incorporating all the necessary scripts. Make your website stand out with CodeUp’s simple code customization options and streamline your website’s custom code process!

Key Features:  

• Simple Code Customization
• Load Code Pagewise
• Easy to Use

Price:  CodeUp has 2 pricing plans –

• Free Plan: Free of cost
• Premium Plan: $2.99/month

TikTok

If you haven’t heard of TikTok yet, it’s time to get familiar with this social media app phenomenon. With billions of highly engaged users, it’s the place to be for businesses looking to reach new customers. 

And with the TikTok App on Shopify, it’s easier than ever to get your products in front of these buyers. Whether you want to promote your brand through TikTok-style ads or sell products directly through in-feed videos and LIVE broadcasts on TikTok Shop, it’s all possible.

Key Features:

• Build TikTok-style ads –
• Install the TikTok Pixel in 1-click
• Manage and track new orders

Price:  Free of cost.

GroPulse Google Reviews

Are you looking for a way to elevate your store’s credibility and build trust with your customers? Look no further than GroPulse Google Reviews. With just a few clicks, you can easily import and display authentic Google reviews on your shopify store, showcasing dynamic ratings and counts to highlight social proof. Customizable widgets make it easy to seamlessly integrate customer feedback into your site’s aesthetics, boosting your brand’s reputation and driving conversions. 

Key Features:

• Import and display Google reviews seamlessly on your store
• Show dynamic ratings and counts to highlight social proof
• Customize widget styles to match your site’s design
• Multiple translation options

Price:  Free of cost.

Wishlist Plus

Do you want to increase conversions on your online store? Look no further than Wishlist Plus! As a trusted app used by merchants all over the world, Wishlist Plus helps customers create a list of their favorite items for future purchases, boosting the likelihood of them completing their sale. With easy-to-set-up integration, you can start using this powerful tool in less than 5 minutes. 

You’ll have access to extensive APIs and event-triggered email campaigns to customize the wishlist feature for your target audience and improve customer retention. Plus, with features like low-stock and restock alerts, your team can collaborate with shoppers for high-touch service that increases sales. 

Key Features:

• Seamlessly integrates
• Send email alerts for low-stock, restock and price drops of wishlisted items.
• Access for high-touch collaboration with shoppers.
• Reduce cart abandonment 

Price: Wishlist Plus has 4 pricing plans –

• Free Plan: Free of cost
• Starter Plan: $14.99/month
• Pro Plan: $49.99/month
• Premium Plan: $99.99/month

AdTrack ‑ Google Ads Tracking

AdTrack – Google Ads Tracking is a must-have app for merchants who wish to track the performance of their shopify stores. It is a highly efficient app that helps you monitor your store’s progress by keeping a check on the conversion data of your Google Ads campaign. With AdTrack, you no longer need a developer to handle these crucial aspects. 

It enables you to determine the revenue generated by each ad and identify the best-performing keywords that drive traffic and sales. AdTrack ensures that your ads are well optimized, so you can make the most out of your Google Ads campaigns. Try it out today and see the difference it can make in your online store’s performance.

Key Features:  

• Track your Google ads conversion data.
• Determine the revenue generated by each ad.
• Get your ads well optimized.

Price:  Free of cost.

Google & YouTube

Google and YouTube are powerful tools that can help you reach millions of shoppers. By syncing your products to Google Merchant Center, you can easily list your products for free on Google Search, YouTube, and more. With Performance Max campaigns, you can even run paid ads to drive even more traffic to your products.

One thing to note, if you’re located in the European Economic Area, United Kingdom, or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service you work with. By utilizing these tools, you can connect with your audience and sell your products on one of the biggest search engines and video platforms in the world.

Key Features:  

• Sync your products with Google Merchant Center.
• Get listed free of charge automatically on Google.
• Drive conversion 
• Connect with your audience 
• Expand your reach and boost sales

Price:  Free of cost. 

Frequently Asked Questions

Final Thoughts

 In today’s digital age, having an online store is crucial for any business. Shopify has revolutionized the eCommerce industry with its user-friendly platform and powerful tools. Thanks to their wide range of apps, Shopify users can now personalize their online stores to suit their unique needs and preferences. From sales and marketing to customer service and inventory management, there are must have Shopify apps for eCommerce business and every aspect of running an eCommerce business. But with so many options available, it can be overwhelming to decide which app is best for you.