Proven Link Building Strategies to Maximize Your SEO Potential in 2023
With an overwhelming number of websites constantly struggling to rank higher on search engine result pages (SERPs), it’s vital to have a solid link-building strategy in place. In fact, proven link building strategies have always been a crucial aspect of SEO, and it continues to be so in 2023.
A study by Ahref explains that the number of referring domains to a website strongly correlates with its Google (or other search engines) rankings. However, it does not mean you should get involved in poor link-building practices.
Google’s algorithms have become more sophisticated, and traditional link-building techniques like buying links or spamming links can hurt your website’s ranking. That’s why it’s more important than ever to focus on building high-quality, relevant links that provide value to both users and search engines.
That being said, let’s dive into some proven link building strategies to help you maximize your SEO potential and achieve your goals in 2023.
- Types of Link-Building Strategies
- Quality Link Building Strategies
- Content-Based Link-Building Strategies
- Technical Proven Link Building Strategies:
- Best Practices for Link Building in 2023
- Focus on Quality Over Quantity
- Diversify Your Link Building Efforts
- Stay Up to Date with Google’s Algorithm Changes
- Build Relationships with Other Website Owners
- Let’s Take A Recap of Proven Link Building Strategies
Types of Link-Building Strategies
Before we get into the Proven Link Building Strategies that you can use to boost your website’s organic traffic, it is essential to explore the three types of link-building strategies.
Quality Link Building Strategies
It focuses on acquiring high-quality links from authoritative websites that are relevant to your niche. Some examples of quality link-building strategies include guest posting, broken link-building, blogger outreach, and the skyscraper technique.
Content-Based Link-Building Strategies
These involve creating high-quality content that naturally attracts backlinks from other websites. This can include creating resource pages, infographics, content marketing, and content syndication that provide value to your audience.
Technical Proven Link Building Strategies:
This includes submitting your website to directories, social bookmarking sites, forums, and web 2.0 sites. These tactics can be effective but can also be risky if not done correctly. Therefore, it is recommended to work with SEO professionals who can understand your goal and implement the right strategy accordingly.
Best Practices for Link Building in 2023
When planning link building in 2023, you should follow the best practices below to ensure your efforts are effective and not penalized by search engines.
Focus on Quality Over Quantity
As stated above, Google and other search engines prioritize quality over quantity. So, when planning an effective link-building strategy, it’s better to have a few high-quality links from authoritative websites than excessive low-quality links from spammy websites.
For example, if you run a fitness blog, getting a backlink from a well-known fitness influencer’s website will be more valuable than getting multiple backlinks from low-quality, irrelevant websites.
It is because people are more likely to click on a link from a reputable source they trust. As a result, it helps in attaining two goals- Improving your search engine rankings and driving more targeted traffic to your website.
Diversify Your Link Building Efforts
It’s a no-brainer that relying on just one or two tactics can increase your vulnerability to penalties. Moreover, it can limit your potential for building high-quality backlinks.
Let’s say you’ve been building links exclusively through guest posting on a few popular websites. While this may have been effective in the past, if those websites shut down or remove your links suddenly, your backlink profile would take a severe hit.
On the other hand, if you had diversified your link-building efforts and built links through different tactics, such as broken link building, buy backlinks, or influencer outreach, your backlink profile would be more resilient. Even if one tactic or website fails, you will still get high-quality backlinks from other sources.
In fact, according to recent reports, approximately 66.31% of web pages have no backlinks. It is due to relying on a single strategy. So, you must avoid this situation for your website.
Pro Tip: When diversifying your backlinking efforts, you must select a trendy & up to date strategy. What might have worked for you in 2021 may not work in 2023. In addition to giving a boost to your campaign, it will help avoid penalties.
Stay Up to Date with Google’s Algorithm Changes
As you may already know, Google is constantly updating its algorithms to improve search results and penalize websites that engage in black hat SEO tactics.
As per the Search Engine Journal reports, there were at least ten major Google algorithm updates in 2022 alone. The latest update was “helpful content update,” which aims to incentivize websites that create top-notch content for the readers.
Nevertheless, each update has a significant impact on your website’s search rankings. So it’s important to stay informed and adapt your SEO strategy accordingly.
Pro Tip: Not all algorithm updates are announced by Google; some updates may be rolled out gradually over time. This means that it’s important to monitor your website’s search rankings and traffic regularly to identify any changes that may be the result of algorithm updates.
Build Relationships with Other Website Owners
By collaborating with other website owners in your niche, you can create valuable backlinks and increase your online visibility. One way to do this is by participating in online communities and forums related to your niche. By sharing your expertise at webinars, podcasts, and conferences, you can establish yourself as a thought leader and potentially earn links and referrals.
Or, you can identify influencers in your niche and reach out to them through email, social media, and simply introducing yourself and expressing interest in their work. Even so, it’s important to approach relationship building with a genuine and authentic mindset. Focus on building mutually beneficial connections rather than solely on link building.
For example, you can promote their content on your social media channels or provide feedback on their website design or user experience. Agree or not, it can help you grow your online presence and achieve your SEO goals.
Let’s Take A Recap of Proven Link Building Strategies
In 2023, the digital landscape has become more competitive than ever before. Despite that, the fundamental principles of quality, relevance, and value will undoubtedly be essential for success.
Not to mention, new technologies and platforms will continue to emerge, creating new opportunities for building links and establishing your brand online. So don’t be afraid to embrace the challenges and opportunities that lie ahead; instead, be open to change and use the advancements to your website’s advantage.