WooCommerce SEO: 6 Crucial Technical SEO Tips for eCommerce Stores

You may have invested a considerable amount of time, effort, and money into creating an aesthetically beautiful eCommerce website. The goal is to get people to visit your website, present their favorite product, and encourage them to buy. Is it, however, enough to construct a stunning website? Making your site look distinct is only half the battle when it comes to achieving your sales goals. So, what's the second half of the story?

To get a higher score in Google Search Engine result pages, you must concentrate on the entire performance of your eCommerce (WooCommerce) store. As a result, your website should be well-structured, SEO-friendly, and technically solid. Implementing technical WooCommerce SEO is a must if you want to achieve the finest result. 

WooCommerce SEO - 6 Crucial Technical SEO Tips for eCommerce Stores
WooCommerce SEO – 6 Crucial Technical SEO Tips for eCommerce Stores

We'll provide you with 6 key technical WooCommerce SEO techniques for eCommerce websites in this article. The information in this manual will undoubtedly assist you in improving your position on popular search engines.

Technical SEO suggestions for WooCommerce Websites

There isn't just one phrase or factor to concentrate on when it comes to search engine optimization. Every website, especially eCommerce WooCommerce sites, should have SEO. Why? The primary goal of having a website is to show potential consumers your information or items.

There isn't just one phrase or factor to concentrate on when it comes to search engine optimization. Every website, especially eCommerce WooCommerce sites, should have SEO. Why? The primary goal of having a website is to show potential consumers your information or items.

As a result, you must be spotted by consumers seeking information about your website. As a result, when it comes to marketing techniques, WooCommerce SEO is a critical aspect for eCommerce websites – 

  • Usually, the top results of search engines are clicked by the majority, 67.60%  of people 
  • 70% of the expert online marketers believe SEO is more successful than pay-per-click advertising. 
  • 93% of total web traffic is generated through search engines
  • 53% of total website traffic is generated via organic search result
  • Google’s search engine result page's first 10 results have a click-through rate of 28.5%. However, by the time you reach the fifth search result, the CTR has dropped significantly.

Let's dive into our analyzed and tested WooCommerce SEO Tips for eCommerce websites with all of these numbers in consideration.

Make your WooCommerce Website Speed-Optimized 

Yes, you have to work on technical SEO and invest enough time to improve the performance of your WooCommerce site. The time it takes for your WooCommerce website to load has an impact on how much time your customers spend on it. If a page takes longer than 3 seconds to load, consumers will go away. As a result, your eCommerce site should display each and every page without causing clients to lose patience.

 Google’s PageSpeed Insights result
Google’s PageSpeed Insights result

Sluggish websites will result in the loss of customers as well as sales possibilities. To take advantage of each and every sales opportunity, you must prioritize site performance. There are tools like Google PageSpeed Insights that may help you figure out how long it takes for your site to load. Additionally, you will receive recommendations for speeding up the page load time of your WooCommerce site.

To speed up the loading of your website, use the following strategies:

  • Users enjoy being routed to their searched keywords instead of an external advertisement or webpage, therefore restricting or eliminating redirection. Also, repair any broken links that have contained errors (404,302).
  • If you want to reach customers from all around the world, use a content delivery network (CDN). With this method, you'll have a server stationed at the point of sale. As a consequence, clients from a given place will access information from your WooCommerce site in a flash.
  • Third-party scripts or plugins should be optimized because they slow down the loading speed of your web pages.  Consequently, use HTML's defer or async elements to load scripts only when they're needed.
  • Optimize the image size on your website since larger images take longer to load.
  • Upload videos to a designated video platform to speed up the loading of video contents of your WooCommerce website.
  • Get reliable web hosting that meets your eCommerce needs while maintaining efficiency.

As you've seen, there is more room for development in the backend of a website compared to the front-end. Undoubtedly, when you're doing so, your site's speed will be bound to improve dramatically.

Work On URL Structure of Your Site 

When addressing WooCommerce SEO Tips, URL structure is a critical aspect to note. Customers are sent to your WooCommerce website via a URL after executing a search inquiry. As a result, tweaking the URL aids search engine bots in discovering, indexing, and identifying the contents of your website. Furthermore, having a clear URL structure makes indexing your content much easier.

URL Structure of Your Site 
URL Structure of Your Site 

A smooth URL should have a reasonable navigation route and should not contain any digits or characters. Visitors can get a sense of where they are on a webpage if the navigational path is obvious. When your URL isn't well-structured or streamlined, it will appear such as this –

https://xyzl.com/dhwe=247/nhutqlp0=i/fshg4e”

You can't be sure when you're on a webpage if you use the link listed above. Furthermore, search engines will be perplexed as to a website's specific page placement. Users can simply grasp where they are on your website if the URL is optimized and organized.

“https://xyz.com/product-tag/footwear/”

Implement Proper Data Structure 

The most significant aspect for adopting technical SEO is to structure the data on your WooCommerce website. You should portray structured data to make it into the top spots in an organic results. 

Furthermore, the data on your webpage should be properly arranged in order to advertise items via a WooCommerce product feed file. As a consequence, you may quickly promote and advertise your items via a variety of marketing platforms. We recommend you use the product feed plugin to get the most optimized product information in an organized way so that you need to put less effort in optimizing it. 

To implement WooCommerce SEO for an eCommerce website, these data must be organized

  • Your Product’s Name 
  • Product Reviews and Ratings
  • Price of the product
  • Availability Information
  • Category of the Product 

Such data will guide you to choose the page over which you wish to be found. As a consequence, consumers who do relevant product searches will be sent to your online store via the search results. It works like a charm for the vendors when the product data includes correctly applied phrases. Customers are drawn to items that have a favorable review, are available, and have pertinent keywords in the title and detail.

Improve your Category Page Structure 

Improve your Category Page Structure 
Improve your Category Page Structure 

The importance of category pages in increasing sales and conversions cannot be overstated. So, we're emphasizing the advantages of using proper WooCommerce SEO advice for eCommerce on category webpages.

At SERP, category sites have a great chance of ranking greater. As a result, you should design a structure for a category that has no more than 3 levels. Category pages > Subcategories > Product Pages must therefore reflect the hierarchical structure.

Make a category URL that accurately reflects your WooCommerce website without including any unnecessary data. For example, if you sell clothing and one of the categories is “Jacket,” your URL should be like this www.clothes.com/Winter clothes/Jacket.

The greatest approach to get discovered by web crawlers is to use good category titles with well-researched keywords. Customers can immediately find optimized tiles with high-ranking keywords. As a result, enter phrases that influence the most in category headings, for example, brand name.

Descriptions related to products are included in the meta description area. Include properly researched and quality description and title as well. This is because quality content with one-of-a-kind and succinct descriptions increases the click-through rate dramatically. Additionally, make an effort to include a brief yet high-value keyword in the H1 headings and product details.  

You should change the name of the images and keywords of your WooCommerce site’s content. Also, create a mini description and include the keyword carefully in your image’s alt tag. Enhancing both the image and altered tag improves the SEO of your site significantly.  

For multi-level filtration, a canonical URL is recommended to expand the categories across many web pages. A canonical tag is used to associate backlinks on the principal category page, thus enabling you to prevent duplicating content. As a consequence, Google's crawlers will have no trouble locating your category and subcategory sites.

Strengthen the Security Measures 

Strengthen the Security Measures 
Strengthen the Security Measures 

When it comes to technical WooCommerce SEO recommendations for eCommerce, one of the most pressing problems is maintaining security measures. When purchasing things from a website, customers disclose sensitive personal information. As a result, you must maintain site security to make your consumers feel safe and secure.

A Secure Sockets Layer (SSL) certificate must be included in your WooCommerce site. This certificate is essential to encrypt your website's confidential data. This certificate is essential to encrypt your website's confidential data. The HTTPS prefix indicates that the site is safe and that the connection is secured with encryption. A green padlock in front of the URL in the search box also indicates that it is SSL certified.

SSL certificate is essential in order to rank higher in Google search results since Google considers it an important ranking indication. Let's imagine you're buying something from an eCommerce site, but the URL indicates the “Not Secure” indicator next to it. Surely you won't use your credit card credentials after watching it. 

Make Your WooCommerce Easily Explorable 

There are some unique techniques to use breadcrumbs that guarantee that your eCommerce site's visitors can easily navigate your site and never become confused or dissatisfied. 

Make Your WooCommerce Easily Explorable 
Make Your WooCommerce Easily Explorable 

Bounce rates and time spent on site may both benefit from the clear and straightforward site navigation. This technique will rank your site in a higher position in the search results when visitors spend enough time on your WooCommerce site.  

Make your primary navigation simple to understand to boost your site's navigation. Users are unlikely to explore every page on your site, but Google crawlers will.

Simply add links to some of the most crucial web pages for your site's users in your top navigation bar. Other links can be placed in your site's footer.

Because Google's search crawlers examine and index search results dynamically, if a webpage on your site isn't connected anywhere, Google won't be able to locate that. Including links to your site's footer is an excellent solution to this issue. Because you link to them at the bottom of every page, this shows Google which sites are significant.

Furthermore, without a ridiculously complicated primary navigation menu, your visitors can easily access all of the crucial aspects of your site.

The above-mentioned technical WooCommerce SEO techniques are what you do without using plugins. Now, we will talk about the SEO plugins in  WooCommerce that will minimize your effort in applying SEO strategy.

Bonus Recommendations 

WooCommerce SEO Plugins 

WooCommerce includes thousands of plugins that are extraordinarily capable of assisting you to expand your online web store. Finding the finest plugins to enable you with SEO for your WooCommerce site might be difficult with far too many options.

Fortunately for you, this is something we like doing, and here we are recommending top SEO plugins for WooCommerce.  

All in One SEO

All in One SEO
All in One SEO

AIOSEO (All in One SEO) is such a great SEO plugin compatible with WooCommercece. It's simple to begin, thanks to the user-friendly setup wizard, which guides you through selecting the optimum SEO settings for your company.

You may select a focus key, as well as extra keys, for each page and article on your site using AIOSEO. After you've decided on a focus key, AIOSEO will recommend how to effectively utilize it on the webpage to achieve the greatest outcomes.

To entice the proper visitors and turn prospects into consumers, it's critical to choose the right keywords. AIOSEO can assist you in efficiently utilizing the appropriate keywords.

Additionally, AIOSEO includes sophisticated WooCommerce SEO capabilities to assist you in optimizing product pages, product categories, product pictures, and much more.

MonsterInsights

MonsterInsights
MonsterInsights

Wrapping Up

WooCommerce  SEO for your online is essential to increase your company's brand image. You may use a variety of SEO approaches on your site, but only tried-and-true ways can achieve excellence. As a result, we've created 6 key 6 Crucial Technical SEO Tips for eCommerce Stores that will undoubtedly boost your site's productivity and help you achieve a higher SERP ranking.

Note: This informative post has been written with the collaboration of some talented people from the Webappick team.

Author Bio:

Atanu Das is a professional content writer who is actively writing SEO-optimized content. For the last four years, he has been writing creative content on WordPress, WooCommerce, Google Merchant, eCommerce, and other topics. He is currently working as a content writer at Webappick – a giant WordPress Plugin development company.

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