The Best Affiliate Marketing Software for Startups in 2024

Affiliate marketing is becoming a cost-effective and scalable growth method for startups. This marketing strategy uses external affiliates to generate sales, leads, and brand exposure for compensation.

Startups may expand their reach without the upfront costs of traditional advertising, while affiliates are motivated to promote products and services. The success of an affiliate marketing program depends on powerful, straightforward software that manages and optimizes partnerships between companies and their affiliate marketers.

Startups must use the best tracking software for affiliate marketing to maximize its potential. The requirements for the perfect platforms include streamlined affiliate link tracking, management, and compensation. Additionally, it should provide robust data analytics tools to improve marketing efforts. 

Besides, startups need a solution that integrates easily with existing systems and scales with their demands. Such an approach allows expanding business opportunities to different spheres of digital marketing and provides room for future growth.

There are many affiliate tools, each offering to solve your marketing problems. But, startup selection extends beyond functionality. Easy use, integration, cost-effectiveness, and quick assistance are crucial for companies that are at the beginning of their growth. 

Understanding this, we examine the four top marketing software for startups. These marketing software have been selected through our careful analysis to help build effective affiliate programs. Make sure to check their cons and pros to find the best option for you.

These platforms have been carefully selected to match their unique needs, allowing startups to build effective affiliate programs and scale them efficiently.


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Phonexa is a powerful, all-inclusive platform for marketing automation with advanced lead-generation features and analytics. Among the variety of tech startup tools in the toolkit, many are designed to optimize affiliate marketing campaigns. These include separate solutions for tracking affiliate links, exploring user behavior on the site, and applying accounting solutions for affiliate networks.


Phonexa is ideal for startups looking to integrate affiliate marketing into broader campaigns, analyze effectiveness, and allocate resources efficiently. Crucially, it supports the management of digital and call-tracking campaigns. This makes it particularly beneficial for organizations that use multiple channels for lead acquisition and employ various communication methods.

As a standout feature, Phonexa offers a phone application allowing for mobile affiliate tracking and adjusting various campaign settings on the go. You can set up different user roles and permissions for monitoring and adjusting your affiliate tracking system more effectively.

Key features:

  • Advanced user role features
  • Dedicated mobile app
  • Integrations with other Phonexa products
  • Sleek interface


  • Multi-purpose platform for enhancing various aspects of marketing campaigns
  • High-quality customer support service
  • Ability to buy individual Phonexa tools or an all-inclusive suite
  • Top user ratings

Cons: The abundance of features may seem intimidating to users at first

Pricing: Phonexa’s Light Suit costs $100 per month, Premium is $500, and Enterprise is $1000.

G2 rating: 4.9

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As a marketing software for startups, Impact is a great tool for companies that aim to grow and choose to explore the possibilities that affiliate marketing provides. Its basic features offer a comprehensive yet user-friendly platform, making it accessible for startups with limited resources. The streamlined interface and automated functionalities are ideal for growing marketing efforts with the minimum required knowledge. 


Along with an advanced lead-tracking system, Impact offers an all-in-one marketplace. This platform enables managing commissions, starting collaborations, analyzing multiple campaigns, and adjusting affiliate policies on the go. 

Additionally, it’s worth noting that Impact is a respectful company with many years of experience, trusted by many clients for its reliable affiliate marketing tracking software. Among the big-name companies you’ll see such giants as Walmart and Lenovo. 

Key features:

  • Automated affiliate recruitment
  • Implementation of secure encryptions
  • Tracking and tagging links across different devices
  • White labeling for increased brand awareness


  • Intuitive interface
  • Powerful analytics tools for enhancing your strategies
  • Additional advanced features for managing connections with partners


  • For startups looking for marketing tracking software, the unclear pricing policy may be a deal-breaker

Pricing: the pricing is calculated based on your company’s needs and may differ for all companies. However, expect to pay no less than $500 for Impact’s affiliate program platform with basic services.

G2 rating: 4.6


With its low entry barrier and supportive resources for new businesses, ShareASale deserves a place among the best affiliate marketing software for startups. Essentially, it is a giant platform, connecting content creators, affiliate agencies, and merchants. 

For bloggers and social media influencers, ShareASale offers daily updates on new products and affiliate programs for newbies and pros. Thousands of businesses from various industries have already signed up to the platform services.


You can apply to promote the products that you already like, making it easy to promote and enhance your content. The payouts always come on time, and access to affiliate managers is guaranteed.

For new brands, ShareASale provides a cost-effective way to increase visibility and reputation through cooperation with influencers. With affiliate campaigns, they can monitor customer behavior, optimize their advertising campaigns, and ultimately increase conversions.

Finally, ShareASale offers a trustworthy platform for affiliate marketing companies who want to link their clients with a large pool of publishers. Predictable outcomes enable affiliate startups to automate their processes and scale their businesses at a faster rate.

Key features:

  • User-friendly interface that is easy to use for all parties
  • Affiliate tracking software allowing to monitor and adjust affiliate strategies on the go
  • Ability to create custom pages and attract publishers


  • A popular platform with advertisers and publishers from all industries and niches
  • Enables the creation of long-term professional relationships with publishers
  • Simplistic interface, network guidance, and training resources make it accessible for affiliate startups

Cons: When the advertisers and affiliate agencies leave the platforms, publishers are not notified, resulting in broken links in their content

Pricing: Signup fee for advertisers is $625, with a recurring monthly fee of $35. Additionally, merchants are required to pay the platform tracking fee which equals 20% of the commissions paid to publishers.

G2 rating: 3.6

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Refersion is a comprehensive affiliate marketing software. Despite affiliate marketing being a complex multilayered business with niche-specific intricacies, this affiliate marketing system is among the best startup tools due to its user-friendly interface. 

The straightforward functionality allows precise affiliate marketing tracking for quick tuning of all processes. For companies of various sizes, it substantially simplifies the management of affiliate link tracking in real time and the creation of collaborations. 


The platform also offers a range of reporting and analytics tools to provide better control over your strategies. With the advanced affiliate program monitoring, you can modify the commission structures, automate payments, and even create multiple affiliate models for different occasions.

Whether you use Refersion to track affiliates or as a key part of your business, this software helps affiliate marketers boost their earnings and grow.

Key Features:

  • Affiliate recruitment tools
  • Commissions and affiliate tracking program
  • eCommerce integrations
  • Real-time analytics


  • Extremely user-friendly interface, ideal for novice users aiming to create an advanced affiliate management network
  • Seamlessly integrates with several payment gateways and eCommerce systems
  • Provides a 14-day free trial


  • The customization features for reporting may not be enough for some advanced users
  • There’s a learning curve to mastering Refersion, so you won’t be able to use it as you wish at the initial stage

Pricing: $199 per month for a basic version and $249 for a Business plan with advanced features

G2 rating: 3.5


Affise is another marketing tool for startups worth your attention for how it helps advertisers, networks, and marketers manage and scale their affiliate programs. Automation, optimization, and analytics make Affise’s performance marketing solution appealing. 

The platform’s configurable and intuitive interface allows customers to easily set up and manage affiliate campaigns, track real-time performance, and analyze granular statistics to enhance marketing tactics.


Affise’s CPA (Cost Per Action) model lets firms pay for sales, clicks, and leads, ensuring a strong ROI on marketing spend. Due to its broad API support and multiple interface possibilities, Affise is extremely adaptable to company demands and simplifies integration with other products and platforms.

Real-time analytics and reporting from Affise help users make data-driven decisions rapidly. To ensure marketing integrity and efficacy, the platform incorporates fraud protection tools.

Affise provides a complete set of tools to automate operations, optimize campaigns, and track success for organizations wishing to grow and manage their affiliate networks. Affise is ideal for organizations using affiliate marketing to expand due to its flexibility, scalability, and performance.

Key features:

  • Instruments for tracking affiliate marketing in real-time
  • CPA Model Support allows paying only for actual results
  • Robust API and Integrations for easy integrations with other platforms
  • Fraud detection mechanisms to protect against fraudulent activities
  • Advanced reporting tools for insights with detailed analytics


  • Highly customizable interface that allows tailoring the affiliate tracking platform to your needs
  • Automation for affiliate link tracker
  • Provides scalable solutions for growing affiliate management platforms


  • Initial setup can be complex
  • May be expensive for small businesses

Pricing: The Entry plan is $500 per month, the Scale plan is $800 monthly, and the Custom plan starts at $1500 a month.

G2 rating: 4.6

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Which Marketing Software for startups is the best for you?

Affiliate marketing is a game-changer for firms looking to expand. With the marketing software for startups that we explored, affiliate marketing becomes a valid option for new businesses. The not-so-secret approach is to reach more people at a lower cost and with more scalability. 

Precisely for this, entrepreneurs are seeking to employ third-party affiliates. Choosing the correct software is crucial. Hopefully, this article helps you save time by providing details about top affiliate marketing platforms in one place.

To meet the specific demands of new companies, the top affiliate marketing software for startups will have intuitive interfaces and powerful analytics. They also must be simple to use for businesses with hundreds of employees or one-person businesses. 

However, keep in mind that free affiliate link tracking software does not usually provide advanced services. Often, companies offer free versions for users to test basic features and decide whether it’s the right tool to invest in. 

In addition to streamlining the management of affiliate networks, the presented platforms provide valuable data for improving advertising campaigns on all possible channels. This includes websites, social media platforms, search engine ads, and more. You can also opt for platforms that have solutions for other aspects of marketing automation, such as call tracking and user behavior analysis. 

It’s advisable for companies to go through all the tools out there, if they wish to find software that can take their affiliate marketing to the next level. Even though it may take a considerable amount of time, consider it an investment leading to massive growth and market penetration. 


Affiliate marketing is a fast-growing industry offering many benefits. Whether your company operates in finances, health services, or product sales, you can connect with content creators specializing in your sphere of interest to promote your brand. 

However, connecting with the right publishers is complex. Reaching out to content creators effectively often requires considerable time and effort. Additionally, a robust affiliate management system is necessary for keeping track of your campaigns and affiliate payouts. 

Fortunately, there are various platforms available to streamline affiliate campaigns for startups. This article reviewed the top five affiliate software options for new businesses: Phonexa, Impact, ShareASale, Refersion, and Affise. By using their tools, startups can overcome the complexities of establishing fruitful affiliate partnerships and connect with targeted audiences.

Asif Reza
Asif Reza
Articles: 216