Comparing Wix vs Shopify: Which eCommerce Platform is Right for You?

Are you looking to set up an eCommerce store but don’t know which platform is right for you? In this blog post, we compare Wix vs Shopify to assist you in deciding which eCommerce platform is the best fit for your business. We’ll discuss each platform’s features, pricing, and customer support. So that you can make an informed decision. Read on to find out which eCommerce platform is right for you.

Shopify Overview

Shopify is the go-to solution for entrepreneurs seeking to kickstart their eCommerce ventures effortlessly. As a pioneer in the industry, this platform has a long-standing reputation. It enables you to establish your online store without the complications of a convoluted website setup. Shopify’s core mission is to streamline your entry into the eCommerce world, allowing you to channel your efforts into business growth.

With a strong emphasis on accessibility and user-friendliness, Shopify offers a commitment to fulfill all your requirements, freeing you to focus on the broader vision. Transform your concepts into reality with Shopify, the online commerce platform tailored for simplicity and ease of use.

Wix Overview

Wix stands out as a user-friendly website builder, streamlining the process of crafting a captivating online presence. Regardless of your coding expertise, Wix provides an intuitive interface, making website design and customization accessible to all. This platform boasts a rich collection of pre-designed elements and blocks, allowing you to piece together your digital space like a seamless puzzle.

Whether your aspirations involve launching a blog, eCommerce store, or professional portfolio, Wix offers versatile templates and tools to cater to your precise requirements. Its drag-and-drop functionality, combined with an extensive library of apps and plugins, positions it as a premier choice for website development. Dive into Wix and unveil the potential to create a visually striking, fully functional website without the complexities of coding.

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Wix vs Shopify- Comparison

When it comes to choosing a platform for your eCommerce venture, both Wix and Shopify offer unique advantages. Let’s explore their key differences between Wix vs Shopify: 

Website Design

When it comes to design and customization, Wix stands out with its vast library of over 800 design templates, offering users unparalleled creative freedom. Wix’s intuitive drag-and-drop editor allows Wix users to craft their eCommerce websites according to their unique preferences. Additionally, Wix’s Artificial Design Intelligence (ADI) editor provides a seamless alternative. By answering a few essential questions about your site’s purpose and visual preferences, ADI designs a personalized website on your behalf.

On the other hand, Shopify offers a more curated selection, offering 10 free design templates, each with two to three variations for a moderate level of customization. While Shopify users can access another 70+ premium themes for additional options, Wix maintains its lead in design variety and flexibility, making it a top choice for Shopify users seeking a highly customizable and visually diverse eCommerce platform.

eCommerce Functionality

Shopify is tailored exclusively for eCommerce, offering a robust array of features. Managing orders, payments, and product listings is user-friendly. It integrates seamlessly with various delivery providers, supports multiple payment gateways, and provides abandoned cart recovery tools, ensuring a smooth transaction process.

Wix website builder, on the other hand, caters comprehensively to small business needs, offering a powerful eCommerce suite alongside effective marketing and SEO tools. Its specific online store templates provide a range of options for both digital and physical product sales. Wix’s editor empowers users to create highly customized online stores, integrating intricate third-party tools like Google Analytics. While it lacks some advanced eCommerce features, its intuitive interface makes it ideal for beginners and smaller businesses.

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SEO

Shopify is known for its well-organized and clean codebase, making it highly favorable for effective search engine crawling and indexing. Shopify offers a comprehensive set of features and tools explicitly designed to enhance your store’s SEO. This includes the ability to create automatic sitemaps and the flexibility to customize page titles and meta tags.

Additionally, Shopify’s commitment to mobile responsiveness and support for Accelerated Mobile Pages (AMP) for product pages can positively impact your Google rankings. Its extensive app store provides a variety of SEO-related apps to meet different needs.

Wix website builder also includes built-in SEO features, allowing for the customization of meta tags, alt text, and URL slugs. While it may not match Shopify in terms of specialized Wix eCommerce SEO tools, Wix excels in keyword support and offers robust blogging features. 

This can provide advantages in helping potential customers discover your online store more easily. However, when the focus is on dedicated eCommerce SEO tools and an SEO-friendly codebase, Shopify takes the lead in delivering a more specialized and comprehensive SEO experience for online businesses.

Plugins and Interactions

Shopify stands out with an extensive library boasting over 8,000 apps and integrations. Among these apps, the most well-known names are Google Analytics, Pinterest, and Kissmetrics. This broad selection empowers you to tailor your store’s capabilities precisely to your needs, whether it involves incorporating customer reviews or optimizing for a global customer base. For larger eCommerce businesses eyeing scalability, Shopify’s rich array of plugins gives it a competitive edge.

Wix, on the other hand, provides approximately 500 integrations, including popular choices like Google Analytics, Mailchimp, and Instagram. While the number might be smaller in comparison to Shopify, Wix still offers a diverse range of tools to address your business requirements. 

Whether you’re in need of analytics insights or aiming to boost social media engagement, Wix’s integration options ensure flexibility for enhancing your Wix site’s capabilities.

Payment

Both Shopify and Wix offer a range of payment options to suit customer preferences, including popular gateways like PayPal and Stripe, along with their respective proprietary solutions: Shopify Payments and Wix Payments. Both platforms also allow businesses to accommodate alternative payment methods, such as they accept credit card payments and cash on delivery, depending on the chosen payment gateway.

However, a significant difference arises in the scope of available options. Shopify distinguishes itself by providing access to over 100 payment gateways, offering businesses extensive flexibility to cater to diverse customer bases. In contrast, Wix’s selection is more limited and lacks support for prominent choices like Apple Pay, Amazon Pay, and Klarna.

Product Inventory 

Shopify stands out in product and inventory management, boasting a specialized focus on eCommerce. Its robust inventory system efficiently handles substantial stock volumes. Users benefit from easy product uploads, advanced stock management features, and detailed revenue analytics. This makes Shopify ideal for businesses with extensive product lines, requiring meticulous inventory tracking and comprehensive reporting capabilities.

Wix, while suitable for smaller online businesses, has more limited inventory management compared to Shopify. Additional functionalities often necessitate third-party app integrations. Despite these constraints, Wix remains a solid choice for small to medium-sized eCommerce ventures, offering adequate capacity for most online stores. For instance, if you’re launching an online furniture online store collaborating with multiple suppliers, both Wix and Shopify can work effectively.

Customer Support

In terms of customer support, both Wix and Shopify offer a range of contact options, including live chat, email, and phone support. Additionally, they both provide extensive knowledge-based resources and community forums to assist users with questions and issues.

Wix offers customer support through various channels, including an online help center, call-back service, and email support on weekdays. On the other hand, Shopify provides a 24/7 online help center, chat, email, and phone support.

Pricing

Shopify

 One of the cheapest website builders, Shopify offers 2 different types of plans. 

1. Monthly plans 
2. Yearly plans 

The monthly plans are as follows:

• Basic – $25/mo 
• Shopify – $65/mo 
• Advanced – $399/mo

The yearly plans are as follows:

• Basic – $19/mo 
• Shopify – $49/mo 
• Advanced – $299/mo

Wix

 One of the cheapest website builders, Wix offers 3 different types of plans. 

1. Website plans 
2. Business and eCommerce plans 
3. Enterprise plan

The Website plans are as follows:

• Connect Domain – $4/mo 
• Combo – $8/mo 
• Unlimited – $12/mo 
• VIP – $24/mo

 The eCommerce plans are as follows:

• Business Basic – $17/mo 
• Business Unlimited – $25mo 
• Business VIP – $35/mo

The Enterprise plans are as follows:

• Custom – Built for large-scale businesses

Frequently Asked Questions

Bonus: Recommended Shopify Themes

Mavon

Ready to take your online business to the next level? Look no further than Mavon. This user-friendly platform is perfect for anyone looking to create an online store that is both practical and visually stunning. Mavon has no hidden costs or recurring monthly charges, making it an affordable option for any business owner. With customizable design options and features such as size charts and color swatches, creating a visually appealing shopping destination is easy. 

Mavon also offers a dedicated support team if you need any assistance along the way, ensuring a smooth and stress-free experience. Optimize your site for speed and watch as your business grows. Make the switch to Mavon today!

Highlighted Features:  

• 20+ Flexible Sections
• Size Chart
• Lookbooks
• Color swatches
• High-resolution images

Price: Free trial version 

Regular License: $280/ year

Lezada

Are you tired of generic Shopify themes that leave your online store lost in a sea of sameness? Then check out Lezada! With over 200 pre-made home versions and more than 11 Revolution Sliders, this theme is designed to make your storefront stand out from the crowd. Plus, with 10+ header styles, a variety of blog layouts, and an RTL version, Lezada allows for immense customization. 

Fully responsive, this Shopify theme is also perfect for businesses wanting a global audience, with multiple language support and the ability to display multiple currencies. But it’s not just about the looks. Lezada is also equipped with Google Analytics integration and well-commented HTML and CSS files, making it easy to track your progress and make important adjustments. 

Highlighted Features:  

• Fully Responsive
• RTL Version
• Notification Bar
• Multiple Currency
• Breadcrumb banner

Price: Regular License: $79

Corano

Opening an online jewelry store can be an exciting and lucrative venture, but it’s important to have a Shopify theme that can help you create a unique online presence. That’s where Corano comes in. This jewelry store Shopify theme offers 8 different homepage variations, each designed to fit your specific brand and style. 

With its updated Shopify Online Store 2.0, you can take advantage of all the latest features to create an all-in-one eCommerce solution for your online needs. Corano Shopify theme also provides must-have features like a newsletter popup, notification bar, multiple currencies, and Ajax popup cart, ensuring your customer’s shopping experience is as personalized and comprehensive as possible.

Highlighted Features:   

• MegaMenu, sidebar menu
• 3 Types Header
• Mega menu
• Slideshow
• Collection Banner
• Multiple Banner

Price: Regular License: $59

LeArts

LeArts is the ultimate solution for artisans who want to sell their handmade crafts online. This Shopify theme has everything you need to take your eCommerce business to the next level. With its sleek and stylish design, your products will shine like never before. Plus, LeArts offers 13+ home versions, so you’re sure to find the perfect layout for your unique business needs. 

One of the most impressive features of this platform is the ability to use multiple currencies, making it easy to expand your customer base globally. With Google Analytics integration and well-commented HTML & CSS files, you can increase your profits and deliver an exceptional customer experience. 

Whether your art style is classic or contemporary, LeArts is the ideal eCommerce platform for showcasing your craft to the world.

Highlighted Features:  

• Multiple Currency
• 13+ Home Versions
• Shopify Builder
• Theme Colors
• Unlimited Colors

Price: Regular License: $49

Bonus: Recommended Shopify Apps

Pixee

Running a successful eCommerce store means having the right tools at your disposal. That’s where Pixee comes in. This innovative app takes the hassle out of connecting your Facebook pixel to your shop and provides you with useful data about your visitors. With Pixee, you can effortlessly track important events such as product views, add-to-cart actions, and completed purchases. 

This feature allows you to create targeted ads that are sure to increase visits and sales in no time. But Pixee doesn’t stop there. This Facebook pixel app now also integrates Server Side Event (Conversion API) for even more accurate tracking. Say goodbye to complicated marketing strategies and hello to Pixee.

Key Features:  

• Collect essential data about your store’s visitors
• Tracks events
• Integrates Server Side Event

Price:  Free of cost

👉 Check Juvento – Electronics, Furniture, Sports Store Shopify Theme

Shopify Email

Shopify Email is an innovative tool that can help businesses develop long-lasting relationships with their clients. Using its drag-and-drop editor, this tool allows you to create custom-branded emails in just a few minutes. 

Shopify Email also comes with pre-built automation templates that enable you to send emails to your clients at just the right time and segment your customer lists to reach the right audience.

Whether you are promoting a new product, announcing a sale or special promotion, or sending holiday greetings, Shopify Email helps you connect with your customers and achieve more sales. This innovative service is easy to use and comes with robust tracking tools built into the Shopify platform, making it easy to keep track of your success. 

Key Features:  

• Email templates
• Personalize your subject line
• SEO Optimization
• Track results

Price:  Free of cost. 

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GroPulse GTM & Data Layer

Streamlining the integration of your store with Google Tag Manager is now a breeze, thanks to the GroPulse GTM & Data Layer app. If you’ve ever grappled with the complexities of editing your theme’s code to insert the script, you’re not alone. However, this solution eliminates the need for painstaking manual coding, saving you time and effort.

With all your website’s tags consolidated in one central location, you can effortlessly manage and update them without the need to write a single line of code on your website. GroPulse offers the ideal solution for simplifying the Google Tag Manager process, making it accessible to all.

Key Features:  

• Easy to setup
• No manual code is required
• Track data accurately

Price:  GroPulse has 3 pricing plans –

• Free Plan: Free of cost
• Pro Yearly Plan: $7.99/month
• Pro Monthly Plan: $29.99/month

👉 Check Korando – Electronics and Fashion Shopify Theme

Analyzely – Google Analytics 4

Analyzely, the Google Analytics 4 app, revolutionizes your eCommerce strategy by effortlessly delivering your store performance reports directly to your Shopify dashboard. Through seamless integration with GA4, you gain swift and precise insights into your store’s visitor behavior without the hassle of intricate coding, thanks to automatic measurement ID integration.

Access standard and eCommerce reports conveniently consolidated on one dashboard, empowering you to make informed decisions and drive your business growth effectively.

Key Features:  

• Seamless integration
• Improve your eCommerce strategy
• Fast and accurate analysis 
• Event tracking

Price:  Analyzely has 3 pricing plans –

• Free Plan: Free of cost
• Pro Yearly Plan: $7.99/month
• Pro Monthly Plan: $19/month

👉 Check Belle Shopify Theme

Judge.me Product Reviews

Judge.me, a lightning-fast and fully adaptable review app available in 38 languages, empowers your eCommerce business. You can effortlessly schedule automated emails to solicit reviews enriched with photos and videos following order fulfillment or delivery or seamlessly import them from other apps. 

Elevate your conversion rate by showcasing reviews and user-generated content (UGC) on your storefront widgets while extending their reach across social media. Further, enhance your SEO by adding star ratings on Google. The setup is a breeze and can be tailored to your specific store, allowing for customization of widget texts, colors, and themes. For those who need basic design adjustments, our 24/7 support team is readily available.

Key Features:  

• Unlimited email review requests 
• In-email review forms
• Display star rating
• Share reviews
• Engage your reviewers with Q&A

Price: Judge.me has 2 pricing plans –

• Free Plan: Free of cost
• Awesome Plan: $15/month

Conclusion

After weighing all the options and comparing Wix vs Shopify, it is safe to say that the choice ultimately depends on individual needs and preferences. Wix is an excellent choice for those who prioritize affordability and simplicity. With its user-friendly interface, it’s perfect for those who are new to website building. 

On the other hand, Shopify is best suited for businesses looking to scale and grow their online presence. It offers advanced features that allow you to manage orders, track inventory, and handle payments easily. Ultimately, whether it’s Wix or Shopify, both platforms offer unique advantages that can help you succeed online. It all boils down to what you need for your business.