As one of the leading eCommerce tools out there, Shopify is a great platform to launch your store on. It is easy to use as an entrepreneur yet polished enough to please your consumers.
But your Shopify store's main challenge is finding a way to stand out and generate sales. With over 600,000 sellers on the platform, creating a shop on Shopify is easy. What are you doing to grow your store?
We have compiled a list of 10 of the most effective ideas that can help you grow your presence on Shopify. This covers a range of things including marketing strategies, leveraging trends, and more. Read on and have your store shine like a star.
- Sell More Products
- Use Email Marketing
- Optimize Content Marketing to Grow Shopify eCommerce Store
- Social Media Marketing
- Retain Your Customers
- Make Your Store Mobile-friendly
- Give Customers an In-Store Experience Online
- Experiment with Interactive Marketing Strategies
- Use Storytelling to Connect With your Audience
- Run Contests & Giveaways
Sell More Products
This is the simplest way to increase eCommerce growth. More products = more engagement. An engagement boost always works for your store to grab the attention of a wider customer base.
After all, that is why Amazon is so successful: it sells practically everything one could need.
For a small business, however, it is a good idea to start expanding by offering more products related to your brand. For example, if you own a homemade scented candles shop – consider adding products such as lamps, candle stands, and potpourris to your store.
Keep in mind to be as creative with this process as possible. Adding products that already exist everywhere may not do the trick. A USP and proper branding would also be required to stand out truly.
Use Email Marketing
Email marketing is something many big brands now use to compel customers to buy from them. A chart from Medium in 2017 showed that email marketing was the most effective form of digital marketing, followed by social media marketing. It can include a range of different things such as:
- Sending alerts on sales
- Announcing the launch of a new product
- Custom and personalized emails, such as sending birthday wishes
The first step to tapping into email marketing would be to create an email list. It is thus important to remember that it can only work if your consumers give you their emails in the first place. This brings us to the next effective strategy for expanding your store on Shopify, content marketing.
Optimize Content Marketing to Grow Shopify eCommerce Store
The creation and distribution of internet content are referred to as content marketing. The main job of content marketing is not to promote, but to incite intrigue into one’s brand.
Content marketing is the go-to for all businesses right now. No matter how big or small, good content gets people to notice you. This may include SEO blogs, images, video marketing, product descriptions, and so on.
Among all of these, video marketing is the most engaging means to catch your audience’s eye. Consider investing and learning quality video editing for the same. A good video maker can help you add in the sort of compelling graphics and music to narrate a good story. If you have gotten your video ads sorted, you are likely to catch the eye of a sturdy consumer base.
Social Media Marketing
Social media is part of all our daily lives today. Hence, leveraging and optimizing existing trends are an excellent way to reach a wide audience.
Most target consumers use some or the other form of social media. The beauty of social media marketing is that it is very human. Think about it: we use social media to connect with our friends and loved ones. Thus, social media is a marketing paradise. Users get to use products and engage with brands they like while also seeing what brands their friends or favorite celebrities like.
Some common means to optimize social media marketing include:
- Collaborating with influencers
- Engaging in trends and memes
- Creating filters and often posting engaging content on stories
Retain Your Customers
One of the most interesting things about building a brand is that customers are likely to be loyal to you if you create something good. An average of 65 percent of sales are generated for a brand by existing customers! Therefore, it is more cost-effective to invest in retaining your customer base than in new ones.
But that’s not all! Retaining your customers has proven to be dramatically effective in increasing profits. If you’re losing customers – you are likely to suffer losses soon. Thus, retaining your customers and making them feel appreciated and heard is key to expanding your Shopify store.
Some of the most effective ways to retain your customers are:
- Upgrading products with improved packaging/new ingredients
- Sending abandoned shopping cart alerts
- Regular emails, which makes sure they always remember you
- Birthday emails
- Hosting giveaways
Make Your Store Mobile-friendly
The launch of smartphones, tablets, etc. has led to a sharp increase in the eCommerce potential on mobile devices. It is true that just a few years ago desktops and laptops were the home to a majority of online traffic. This trend has now changed dramatically. Both North America and Europe now see 60% of the online traffic coming from mobile devices.
What does this mean for your Shopify store? If your store is not compatible with mobile devices, you are missing out on a large chunk of potential customers.
Even with video ad campaigns, the medium where your consumer is engaging with your content is not television anymore. People are using their mobile devices much more often than they are now using television. Younger generations largely rely on streaming platforms for entertainment.
Thus, increasing compatibility with mobiles does not just go for your store but also your marketing strategies.
Give Customers an In-Store Experience Online
A creative way that eCommerce has started being optimized is by creating a real experience on a virtual platform for your consumers.
Though online shopping is pretty common in this age, many miss the experience of going to an actual store. Keeping up with this need of your consumer can help you connect with them.
Fortunately, advanced video editing and VR makes it possible for you to create an engaging experience for your audience. Shopify is even set to launch these facilities and features on its platform so that you can utilize this technology to grow your store. This video could be a helpful guide for the same.
Experiment with Interactive Marketing Strategies
Interactive marketing is fairly new in the digital marketing scene. This is why it is the perfect time to go all out and experiment with it. It will make your brand stand out and increase your engagement, simply because not a lot of people are doing it right now.
Interactive stores or ads can include a wide range of stuff. Still, the main feature of these is that it compels your users to take action – click on something, navigate, answer quizzes, and so on.
A big-budget interactive infographic could work great for people to connect with your brand. However, you don’t always have to use the fanciest tools and the craziest animations to catch people’s attention. It is completely understandable for small stores not to have that kind of budget.
A good idea and first stepping stone could be simply creating an entertaining quiz related to your store. For example, if you are a beauty brand, you could add a quiz for your visitors on the homepage. The results from the quiz would indicate which one of your products would suit their skin type/hair type best. People love customized products as they feel more empowered by them.
Use Storytelling to Connect With your Audience
Gone are the days when your product quality or high budget determined the success of your store. Today, people are compelled not to buy products that are just good, they are looking for more.
This is why storytelling is an excellent way to connect with your audience. Stories evoke an emotion in your audience. They connect to your store and can see it as more than just a business looking to profit.
A great way of adding storytelling is putting up a “Hear From The CEO” video on your store’s homepage. These kinds of videos help your audience connect a human being to your store, making it more relatable.
Alternatively, you can simply add a write-up in your “about us” section. Make it compelling so that your customers know all about your brand’s passions and goals.
Run Contests & Giveaways
Good giveaways and contests are a great way to increase engagement on your Shopify store. It could start as an investment, but it can help you create a loyal customer base in the long run.
Running contests and giveaways can be used for a variety of purposes such as:
- Growing your audience
- Draw engagement to your store
- Spread a message about your store
- Gather user-generated material
Contests are a good way to connect with your audience because they’re excited to participate. It compels a large base of users to engage with your store. Be creative and come up with a good giveaway campaign – and you’re sure to reap great profits.
Growing your Shopify store may seem like a big hurdle to deal with. However, you can make your store stand out with certain creative marketing strategies. Try your best to understand your target audience and accordingly choose which of these ideas work best for your store.
Not all stores have the same success stories. Take your time to pave your way and expand your eCommerce store. Staying authentic to your store’s purpose is key.