MonsterInsights vs Site Kit: The Ultimate Comparison Guide

Are you trying to decide between MonsterInsights and Site Kit for your website analytics needs but don’t know which one is best for you and your business goals? In this article, we will compare MonsterInsights vs Site Kit in detail so that you can make an informed decision about what’s right for your business. 

Benefits of MonsterInsights and Site Kit

As businesses continue to rely on web data to understand their audience and improve their digital strategies, the choice of which analytics tool to use becomes increasingly important. MonsterInsights and Site Ki are the two popular solutions, and each has its own set of benefits depending on the user’s specific needs.


  • MonsterInsighnts provides easy integration with Google Analytics for WordPress websites.
  • It offers clear and detailed reports on website traffic, user behavior, and audience demographics.
  • This tool helps to identify top-performing content, popular keywords, and referral sources.
  • It enables tracking of eCommerce transactions and revenue in real time.
  • It also offers built-in support for custom dimensions and events.
  • This tool allows tracking of outbound links, file downloads, and form submissions.
  • It offers real-time website monitoring and alerts for unusual activity or high bounce rates.
  • It provides seamless integration with other WordPress plugins and tools.
  • It offers advanced features such as page-level analytics, enhanced link attribution, and custom report generation.
  • It helps to optimize website performance and improve user experience by identifying areas for improvement.

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Google Site Kit

Google Site Kit
Google Site Kit
  • Site kit integrates with multiple Google tools, including Analytics, Search Console, AdSense, and PageSpeed Insights.
  • This free tool provides a single dashboard within WordPress for easy access to all website data and insights.
  • It offers detailed reports on website traffic, user behavior, search engine performance, ad revenue, and page load speeds.
  • It enables tracking of key metrics such as bounce rates, average session duration, and conversion rates.
  • It recommends improving website performance and search engine optimization (SEO).
  • This tool offers real-time alerts for website issues and security vulnerabilities.
  • It helps to identify top-performing pages, keywords, and content categories.
  • It enables tracking of custom dimensions and events for more detailed analysis.
  • It provides seamless integration with other WordPress plugins and tools.
  • It also saves time and effort by eliminating the need to switch between multiple tools and dashboards. 

Features Comparison: MonsterInsights vs Site Kit

While both offer similar features, their interfaces, and capabilities differ in important ways. 

Which one is easy to install?

When looking for a reliable and efficient analytics plugin for your website, the two most popular options on the market are MonsterInsights and Site Kit. However, deciding which one is easier to install might be a tough call, as both options come with their own unique sets of pros and cons. 

GDPR Compliance 

Protecting the privacy of website users in European countries is now a legal requirement with the introduction of GDPR regulations. To comply with these rules, Google Analytics must be set up correctly. This task can be achieved through the use of MonsterInsights premium plans, which can ensure full compliance with GDPR regulations. 

The Lite version of this service includes the option to anonymize users’ IP addresses, a key factor in data protection. Google Site Kit also offers the option to anonymize IPs, though it requires manual configuration of the GA settings. Ultimately, the decision between using MonsterInsights or Google Site Kit to achieve GDPR compliance depends on the specific needs of the website owner, but both options provide a pathway to protect users’ privacy.


MonsterInsights offers a variety of integrations, including Google Analytics, Complianz, Easy Digital Download, MemberPress, WooCommerce, and WorldMart. Meanwhile, Site Kit focuses on Google’s suite of tools, including Google Analytics, AdSense, Tag Manager, and Optimize. Both plugins offer valuable insights and tracking capabilities, but the key difference lies in their areas of focus. 

Choosing between the two ultimately depends on your specific needs and preferences. Regardless of which you choose, these tools offer valuable information to help you improve and optimize your website’s performance.

Advanced Features

The biggest differences between MonsterInsights vs Site Kit are in the features they offer. While MonsterInsights is a more advanced plugin with enhanced Google Analytics tracking and extra features available in its premium plans, the Google Site Kit plugin is more basic and completely free. 

To provide an objective comparison, we’ll mainly focus on how the Lite version of MonsterInsights compares to Google Site Kit. However, if you’re looking for more robust features such as eCommerce tracking or custom dimensions, upgrading to MonsterInsights Premium may be the way to go. Ultimately, the right choice will depend on your specific needs and budget.

Metrics Visible in WordPress backend 

When it comes to viewing website metrics from within your WordPress backend, MonsterInsights has long been a popular plugin choice. With its user-friendly interface and easy-to-understand metrics, it’s a great choice for those who want to quickly view traffic data without having to navigate to a separate tab and load up Google Analytics. 

But one big advantage of Site Kit over its competitor is the ability to view extra metrics directly within the WordPress backend. This means that you can monitor basic site metrics like page views and sessions and track customer funnel data from search engine traffic and analyze data on site speed optimization recommended by Google. 

With these advanced capabilities, Site Kit may have the edge over MonsterInsights for those looking to dive deeper into their website analytics.

User Interface

When deciding between MonsterInsights and Site Kit, it’s important to note the subtle but distinct differences in their user interfaces. While both display tabs at the top, Site Kit has opted for a more minimal look with fewer options available. This gives it a clean and streamlined appearance, making it easy to manage. 

On the other hand, MonsterInsights has a more vibrant and modern look, with more color throughout. It also feels more intuitive, clearly outlining the function of each graph and widget. However, it’s worth noting that MonsterInsights displays more tabs, but many of them require an upgrade to access fully. 

Whether you prefer the simplicity of Site Kit or the extra features of MonsterInsights, it’s clear that both options have their strengths and weaknesses.

Cost Comparison: MonsterInsights vs Site Kit

Monsterinsight offers two versions: Lite, which is free, and Premium, available at different prices depending on the package you choose. 

  • Agency version costs $399, 
  • Pro version costs $199.99,
  • Plus version costs $99.99. 

These options allow you to upgrade whenever you require more advanced analytics tracking.

On the other hand, Google Site Kit is a plugin that is completely free and provides basic website metrics. However, if you want to delve further into your site’s performance, such as tracking sales, you will need to access your Google Analytics account.

Alternative WordPress Plugin: HT Easy G4

As a frequent user of WordPress, it’s common knowledge that when it comes to website analytics, the two most popular plugins are MonsterInsights and Site Kit. However, with so many other options available, it can be worth exploring alternatives to these well-known plugins. 

HT Easy GA4 ( Google Analytics 4 )
HT Easy GA4 ( Google Analytics 4 )

Enter HT Easy G4. This powerful, yet simple plugin offers a wide range of features, including analytics tracking, SEO optimization, and contact form creation. With its easy-to-use interface and extensive documentation, HT Easy G4 provides a viable alternative to MonsterInsights and Site Kit, making it a great choice for any website owner looking to improve their online presence.

Frequently Asked Questions

Is Google Analytics and MonsterInsights the same?

While MonsterInsights is a sophisticated WordPress plugin that interacts with Google Analytics to display analytics data right on your WordPress dashboard, Google Analytics is a web-based analytics tool provided by Google to assist you in understanding the performance of your website.

Are MonsterInsights and Site Kit compatible with the latest versions of WordPress?

Yes, both MonsterInsights and Site Kit are compatible with the latest versions of WordPress, as well as with the most popular WordPress themes and plugins.

Does Google Site Kit or MonsterInsights cause your website to load slowly?

When you install a third-party app, you’ll have to load JavaScript onto the page, which will slow down your website. With Site Kit and MonsterInsights, however, that is not the case because both applications were designed with speed in mind. These plugins are compact and only need a few lines of code to run.

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Final Words

When it comes to choosing the best website analytics WordPress plugin, the decision can be overwhelming, especially with multiple options available. Two plugins that have been in competition recently are MonsterInsights and Site Kit. MonsterInsights has been a valuable tool for consumers by integrating with Google Analytics and providing useful data. 

However, with the launch of Google’s Site Kit, many developers have preferred to use the official product over a third-party app. Despite this, MonsterInsights has not been left behind. In fact, they have continued to evolve and recently added new features, such as conversion metrics and valuable statistics, making it easier for businesses to scale and succeed. Your choice between these two plugins will depend on your specific needs, but it’s good to know that you still have options to choose from.

Asif Reza
Asif Reza
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