How to Design an Effective Professional Website

Given that the number of active internet users is at approximately 4.95 billion, and 64% of all business transactions are reported to begin online – having your own website can drastically improve your business. Regardless of whether you’ve got your own company or if you’re an independent consultant, your own website can help you increase your reach and improve your reputation. In order for your website to be successful, here are some ways to design a site that converts:

Design an Effective Professional Website
Design an Effective Professional Website

Choose the right theme

The theme that you choose will determine how usable, appealing, and sustainable your website will be. To find the right theme, try to consider how efficient a theme is for both your own and your audience’s needs. Some of the indicators of a well-rounded theme are if it’s easy to use, how fast it loads, how intuitive it is for your visitors, and if it supports the content you have.

This is a process that can take some time since there are many themes out there. But it’s important to not rush this, and do a few trials runs when needed. Most content management systems (CMS) are easily navigated on your own. However, if you need some expert guidance, there are professional teams you can contact. If you need some extra help, our team at HasThemes can assist you.

Consider your personal branding

Design an Effective Professional Website
Design an Effective Professional Website

A common mistake is to confuse professional with boring. Just because your site is for your business, that doesn’t mean you have to dilute your personality. Remember, the online world is very saturated so it’s important to stand out. Imbuing who you are on your site is one the most effective ways to do this. As explained in LHH’s post about building a professional brand, websites that are an accurate reflection of the creator's own narrative are more likely to receive job offers.

This includes not just outlining services and credentials, but also describing the story behind each. This allows prospective clients to see your unique selling proposition. To do this without bordering on being too casual, remember to keep your language polite and your visuals decent.

Optimize for multiple platforms

Having a website that looks good isn’t enough. You’ve also got to make sure that it looks good on all viewing devices. Aside from the standard laptops and personal computers, your site should also be optimized for mobile viewing. Keep in mind, CNBC’s recently published global research suggests that by 2025, over 70% of the entire population of internet users will use just their smartphones to go online.

Therefore, if you don’t want your site to be obsolete within a few years, you’re better off considering mobile now. As it is, by guaranteeing that your site is mobile-friendly, you’re aligning yourself with decision-makers who do their talent acquisitions online.

Provide contact options

If your website is effective, potential clients will want to get in touch. Hence, it’s important to provide channels on which they can connect with you. This may seem fairly obvious, but you’d be surprised how many professional websites don’t provide contact information. If you want to keep it straightforward, you can just leave your number and email on your site’s footer. Alternatively, you could also just link your social media pages.

Reports show that 90% of consumers prefer to transact with brands that are on social media anyway. If you opt for this option, make sure to be responsive and professional. As indicated in Forbes’ social media business tips, try to respond back with respectful and helpful information within 48 hours. This will show your consistency and reliability.

In today’s digital age, it’s not enough to rely on traditional means to reach your intended market. As a platform that can build your credibility and your network, a professional website is an investment that will definitely elevate your career.

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Tyler Smith
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