Are you a business owner who takes every quarter's market report and ponders one critical element: growth?
While this might be on the minds of every business owner, they don't know where to start and what extra to do to achieve accelerating growth.
Often, rather than altering your growth strategy, it's the tools that you might have to invest in. But with so many tools out there with each boasting of making a difference, choosing one that makes a difference can be challenging.
It's pointless to have a fantastic, life-changing product at the heart of your business if no one knows about it. If you want to attract your ideal customers, you must put yourself out there and do everything possible to get your products out to your customers.
To help your business grow and save the time spent on tool searching, we provide you with some tools that can have a significant impact on your business.
Top 6 software products that can accelerate your business
So, how many tools does your business need to accomplish your work? The number of tools your business requires depends upon your business requirement. While some might say five, others might argue that 10 is an ideal number. This is because every tool has a purpose; if your tool or software product doesn't serve a purpose, it's a waste of time. Here are six software that can help accelerate your business growth and performance.
1. Consumer insight tools
A business cannot go one step ahead without knowing what customers want or prefer. Companies use content strategies and creative briefs to gain valuable insights into customer behavior.
While these strategies might help your company grow, consumer insight tools like Attest make a difference. While there are only a few good Qualtrics alternatives, Attest is the best because it offers high-quality data from consumers along with advanced features.
Attest is a leading choice because while using this product, you do not require a research expert to decode the results obtained. Unlike Qualtrics, which offers some license fraud detection features, Attest removes low-quality data irrespective of customer responses from each client.
The software ensures three comprehensive layers of checks on the data.
Another noteworthy feature of Attest is the respondent score feature. This helps in detecting low-quality respondents. Whether it's value proposition or usability, Attest outperforms Qualtrics and other similar tools. From offering brand tracking and NPS surveys to market analysis and new product development, attest can be your one-stop destination for consumer insights.
2. Influencer outreach tool
In social media, influencer marketing is a strategy marketers use to increase their brand reach, generate new leads, and foster growth. But finding the right influencer is an art because businesses need someone who aligns with their brand value. While manual search can give the desired results, it might be time-consuming.
That is why companies worldwide rely on influencer outreach tools like Affable.ai.
Affable boasts an extensive database of influencers. This intuitive tool can help you connect with influencers who can convince their followers to use your brand.
You can search for influencers within a few seconds using filters like interests, audience demographics, and brand affinities.
You can review their profile and identify their performance like engagement rate, audience distribution, branded content, fake followers, brand affinities, and suspicious activities.
Affable.ai is the first choice for many brands because it offers an end-to-end influencer marketing platform and can help you streamline your influencer marketing process.
3. Search engine optimization tools
Though it remains an unfulfilled dream for many marketers and business owners, they strive hard to get organic traffic and reach the first page of Google. It helps drive more customers.
That's where search engine optimization tools like Semrush come in.
Semrush is a favorite among business owners and entrepreneurs because it provides a seamless platform to identify and assess your ranking and understand changes and new ranking opportunities.
The Domain vs. Domain analysis makes Semrush a must-have in your tool kit, which helps you compare your website to competitors. It also gives you various analytics reports on your website's search data and traffic. This helps a business compare keywords and domains.
Using Semrush's on-page SEO checker tool, you get recommendations on ways to improve your website's performance.
4. Growth hacking tools
Unlike traditional marketing, which focuses on numerous things, including overall growth strategy, growth hacking focuses primarily on growth. When a company focuses on growth, it automatically prioritizes revenue and profit, maximizes customer volume, and increases qualified leads.
That's why marketers focus on growth hacking tools like ActiveCampaign.
ActiveCampaign is a leading growth marketing platform that helps a business execute all its growth strategies at every stage of its customer journey. As the tool provides an in-built CRM, you can use customer data to automate marketing campaigns.
ActiveCampaign boasts world-class email marketing and marketing automation technology.
With this growth strategy tool, business owners can accelerate the growth at every stage of the customer journey.
ActiveCampaign is a valuable tool for creating automated campaigns to grow your business on auto-pilot mode.
It's a comprehensive growth hacking tool that helps you close more leads and retain more customers.
From delivering targeted messages to audience segmentation, this tool can leave a lasting impact on your growth.
5. Lead generation tool
Another essential tool in your kitty is generating leads from multiple sources like landing pages, websites, and social media. You can use these tools for lead nurturing and converting them into customers.
It's a time-saving app that lets you automatically generate more leads and route them to the proper team. It can help you increase your brand awareness, attract more qualified leads and close more sales deals.
A popular lead generation tool is Leadfeeder.
This intuitive tool tells you what companies visit your website, even if they never fill out your form or contact you. The tool identifies website visitors from Google Analytics data and generates sales leads from visitors.
Leadfeeder is a must-have because it notifies you whenever a target company visits its site, enabling timely follow-up. Leadfeeder automatically scores the leads, and the most promising ones get positioned at the top of your lead list.
You can filter using various criteria, like location, source, feed segment, and browsing behavior.
It can seamlessly integrate with other tools such as customer relationship management systems and email marketing software.
6. Sales productivity tools
Productivity, as the name implies, means the ability to produce substantial tangible results. To increase the productivity of salespeople, companies rely heavily on sales productivity tools. This tool offers a range of automation and time-saving tools that help professionals focus on a more critical aspect of the sales process.
One such tool is Salesforce which enables organizations of all sizes to maximize sales by offering informed decisions and automating operations. It focuses on contact and lead management, sales opportunity management, workflow automation, and reports and dashboards.
It provides comprehensive reporting, and tracking tools are powerful and effective. It allows customization to suit your organization's requirements.
Using Salesforce, you can unite all your teams and drive growth. It can seamlessly unite your marketing, sales, customer service, and IT team from anywhere and help your employees focus on essential things, such as stabilizing the business, delivering exceptional experiences, and driving business growth.
Salesforce is ideal for mid and large-sized businesses looking to accelerate their growth.
Choosing the right software product
Some small and mid-sized businesses succeed, but many might fail.
If you want to stop yourself from falling into a deep trench, and want to serve your customers for years to come, now is probably the right time to take action.
Why do you want to ponder and let another slip from your hand? When it comes to business growth, every day is crucial. The sooner you start, the sooner you can witness your business growing.
While you might not need every tool on the list, choose one or two that you feel can take your business to the next level.
With many tools to investigate and tactics to use for driving expansion, growing your business is not a cup of tea. It's essentially like putting together a new puzzle every day.
You can select the best tool for your company by making a list of the challenges you are facing and looking for tools that can help you overcome these problems.
While this is just the tip of the iceberg, these tools might help you achieve your teams.
Note: This informative post has been written in collaboration with Priya Jain .
Priya Jain has been copywriting professionally for over eight years. She teaches math, spends her time running behind her toddler, and tries new recipes whilst she isn't writing. She has attained an engineering degree and an MBA. You can find her on LinkedIn.