How to add Google Analytics to WordPress Website

How to add Google Analytics to WordPress? It is very easy to do so and in this article, we will see how you can do that is simple to remember steps.

WordPress is the Number 1 platform for making websites. You can make any kind of website with WordPress for a variety of purposes. There are more than 6000+ free themes in the WordPress theme directory. There are also thousands of premium quality themes available.

This means that you have the freedom of choice to choose any theme to customize your particular website with a unique and engaging design without compromising on functionality.

Why do you need Google Analytics?

You need google analytics because google analytics enables you to see statistics about the users who visit your website every day. This will help you understand where your clients are coming from, how to increase sales and conversion, how to increase traffic to your website, what measures you should take to make your online business more successful.

How to sign up for Google Analytics?

To use Google Analytics on your WordPress website, you will need to sign up for Google Analytics. There are a few simple steps to sign up.

Step 1. Sign Up for Google Analytics

Go to the Google Analytics website at analytics.google.com. Log in with your Gmail account to enable Google Analytics tracking on your site. If you don’t have a Gmail account, create one first. Once logged in, you’ll be directed to the Google Analytics homepage.

Step 2. Set Up an Account

Click the “Start Measuring” button and create an account on the following page.

Provide a name for your account. If you intend to monitor multiple websites or properties within the same account, opt for a general name like your business name.

Step 3. Set Up Analytics Property

Once your account is set up, you will proceed to configure the Analytics property. Provide your website’s name, choose the correct time zone, and select the currency based on your business’s location.

Google Analytics will inquire about your business and its platform usage. Answer these queries thoughtfully.

Choose your most suitable topic from the list of business objective topics.

Step 4. Consent to Terms and Receive Email Communications

Please review the terms of service and privacy policy before agreeing to them. You have the option to opt in for email communications from Google Analytics if you desire.

Step 5. Choose Web Stream

When connecting Google Analytics to your WordPress site, choose “Web” as the stream type.

• Input your website’s URL and assign a name for the data stream (often your WordPress site’s name).
• Click on the “Create Stream” button to establish the data stream for your WordPress site.

• After creating the data stream, you will find details such as the stream name, stream URL, stream ID, and crucially, the Measurement ID. 
• The Measurement ID is a unique identifier for your website, essential for integrating Google Analytics with your WordPress site.

Once you have the Measurement ID, incorporate it into your WordPress site. You can use a Google Analytics WordPress plugin or by adding the tracking code manually to your site’s header. 

After adding the code, Google Analytics will start tracking data from your website, providing detailed reports and insights through your Google Analytics account.

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How to add Google Analytics WordPress Plugin:

Optimize the performance of your WordPress site by leveraging effective analytics tools and strategies.

Now we’ll show you how to seamlessly integrate Google Analytics for WordPress website using the powerful HT Easy GA4 plugin.

Plugin Installation

To set up and enable the “HT Easy GA4” analytics plugin on your WordPress website, follow these steps:

Log in to your WordPress dashboard. Navigate to the “Plugins” section and choose “Add New.”

Use the search bar at the top right to look for “HT Easy GA4” analytics plugin and hit Enter. Click on the “Install Now” button beside the plugin’s name. WordPress will download and install the “HT Easy GA4” Google Analytics WordPress plugin.

Once the installation finishes, click “Activate” to enable the “HT Easy GA4” analytics plugin.

Upon activation, a new menu item labeled “HT Easy GA4” will appear on your WordPress dashboard. Access the plugin’s settings and features by selecting the “HT Easy GA4” menu.

Configuring the Plugin

The “HT Easy GA4” plugin is set for configuration with your Google Analytics Measurement ID. Start tracking your website data with Google Analytics 4 (GA4) seamlessly. 

After activating the plugin, a new menu named “HT Easy GA4” will appear in your WordPress dashboard. Follow these steps to configure the plugin settings:

Add the Measurement ID directly (Basic Method):

You can enter your Google Analytics Measurement ID directly in the field provided. This will automatically insert the tracking script (gtag) into your site’s header for website tracking.

We suggest signing in with Google and setting up the Measurement ID to unlock the full range of the plugin’s capabilities. This will provide access to valuable Google Analytics reports and enable you to select any Measurement IDs from your Google Analytics account directly within the WordPress dashboard.

Sign in using your Google account:

Click the “Sign in with Google” button. A new window will open for you to log in to your Google account with your username and password. 

If you’re already logged in, you can choose the Google account linked to your Google Analytics.

Grant Access:

After choosing the correct Google account, tick the box to permit the plugin to link with Google Analytics. Proceed by clicking the “Continue” button once access has been granted.

Connected to Google Analytics:

Once you’ve linked the plugin to Google Analytics, a “Logout” button will appear next to the email address you used to sign in. This button allows you to disconnect the plugin from the Google Analytics API.

Select Account and Property:

Choose the Google Analytics account linked to your WordPress site from the dropdown list. After selecting the account, the plugin will show the properties connected to it.

Set up Data Stream:

Set up the data stream in Google Analytics by creating a web stream for your WordPress site. Input your site’s URL, create the stream, and obtain the Measurement ID. 

Choose Measurement ID:

Choose a property from the dropdown list to view all the measurement IDs linked to that analytics property. Select the most suitable measurement ID for your website.

Save the Configuration:

After configuring your settings, save them. The plugin will insert the tracking script into your site’s header to monitor visitor data automatically. 

No need for extra third-party plugins or custom code snippets for tracking. If you’ve added tracking code manually or used another plugin, feel free to remove them.

Activate E-Commerce Events (Pro):

With the Pro version of the “HT Easy GA4” and “WooCommerce” plugins activated, E-Commerce Events can be enabled. These events track user behavior on e-commerce sites, including checkout visits, product views, cart additions, and purchases.

Event Tracking:

The plugin offers a range of event tracking options including “View Product,” “View Category,” “Add to Cart,” “Initiate Checkout,” and “Purchase.” 

These events facilitate monitoring user engagements with your products and website, empowering you to enhance your online store for improved conversions and revenue.

Directly Placing the Measurement ID in GA4 Plugin Settings:

We suggest signing in with Google and setting up the Measurement ID to unlock all plugin features. This grants easy access to your Analytics account’s Measurement IDs and essential Reports features without visiting the Google Analytics site.

Frequently Asked Questions

Watch the video on How to add Google Analytics to WordPress Website using HT Easy GA4.

Conclusion

How to add Google Analytics to WordPress? Although by now that question has been answered in this article on the above sections yet if you face any difficulties in setting up Google Analytics to your WordPress website, you can follow the steps given in this article. We believe that would be helpful and would like you to visit this article from time to time for reference.