8 Online Marketing Trends You May Have Missed in 2024

As technology advances and new trends appear on the internet, marketing specialists are trying to come up with the ideal way of reaching new audiences. Every year in the recent period can be represented by viral internet trends.

It’s important to notice that along with technology and internet trends, the younger population is becoming more and more present on the internet, thus requiring a different marketing approach compared to millennials.

Online Marketing Trends
Online Marketing Trends – Image Credit: Source

Most notably, younger generations are much more inclined to use social media with short, exciting content such as TikTok, than to watch long documentaries. 

So with NFTs and cryptocurrencies changing the world of finance, people are excited to embrace the metaverse, and Google announcing the end of third-party cookies, what is the future of marketing? That’s hard to tell, but here are some of the most common online marketing trends that will help you

1. Short-form video content 

With the increasing popularity of TikTok, many companies decided to try their luck at attracting more consumers by utilizing this type of content. Many brands are promoting their products through short videos that can last from 15 seconds to 10 minutes. However, they rarely last longer than one minute.

Large social media platforms such as YouTube and Instagram have also implemented support for this type of video. Nothing stops you from using the same short-length video to promote your brand on all three of these platforms. 

Whether your goal is to promote an eCommerce store, your brand, or perhaps yourself personally creating this type of content will have the biggest return on investment. Click here to learn more about the advantages of content creation for eCommerce stores. 

It’s hard to master these short-form videos since you will need to attract viewers in the first second of them seeing your videos. After you have the attention of the viewer, they need to be entertained throughout the video either by humor or useful information.

2. Personalized content 

There is no doubt that consumers would rather purchase if their shopping experience is tailored for them. There have been various studies that show that companies that speak directly to the customer and understand their emotions have a much larger success than those that aren’t.

The biggest part of personalizing your marketing campaign will depend on the demographic of your users. People of different age groups, ethnicity, or even gender will find different things interesting and attractive. That’s why you will need to do extensive research on your audience.

If one demographic prevails by a large percentage, you can create one type of message that will suit the majority of your audience. However, in a situation where there are multiple distinct groups, it would be useful to divide your marketing efforts to motivate the consumers of multiple groups.

3. Virtual events (200 words)

Since the beginning of Covid 19 pandemic, there has been an increase in interest in virtual events. Virtual events are there to remove geographical barriers between people. In the past two years, many people had the chance to work online or to listen to lectures through platforms such as Zoom, Google Meet, or Webex. 

But virtual events can be much more than a more practical way of doing things remotely. Virtual events can provide the user with the possibility to attend unique events that he otherwise couldn’t. 

Virtual events are scalable depending on the size of your business. They are very cost-effective and they can be utilized by both small and big businesses as a way of increasing awareness of their brand. 

These events can be organized by providing the link to people who signed up for them, or they can allow anyone to join them. 

Besides the platforms mentioned above, virtual events can also be realized through virtual reality platforms and metaverse projects. It is only a matter of time before large companies will organize events in virtual reality with hundreds or thousands of participants where they will present their products

4. Storytelling

Storytelling
Storytelling

Storytelling has always been one of the best ways to connect with your audience. From regular TV ads to blogs to podcasts, people will always be ready to hear a great story that they can relate to. 

There are many cliche TV ads where the company is using gray colors while talking about other projects, while suddenly, a colorful change comes after the person in the ad uses their product. If anything, this type of marketing will repel the majority of consumers on the internet. 

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But what was the most impactful part of those ads was the fact that a person is talking about what they liked the most about the product. On the internet, this effect can be achieved by sharing positive reviews and testimonials about your product or regularly updating them through your social media and your blogs.

A story about your product that includes anecdotes from real people that have been using your product will give your viewers the idea that they should try out your product. You shouldn’t completely rely on the possibility that reviews of your product will find a way to other people, you should rather share them and incorporate them into your content.

5. Trust-building and transparency 

There have been a few words on how personalized content helps build a better bond with your consumers. However, many companies have been using unethical ways of gathering this data and invading the privacy of their consumers.

Third-party cookies have been the basis of data-driven marketing for a long time, but with the announcement from Google, third-party cookies will come to an end by the end of 2024. 

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Third-party cookies have been gathering data from users without their knowledge, even after they stop using a certain website, but with the latest privacy regulations, companies have been forced to find other ways of gathering data from their users, in a non-invasive way.

There are multiple ways to get ahead of your competition before this decision from Google takes place. Even though these techniques of gathering user data have their downsides, by implementing first-party and zero-party approaches you will be able to continue gathering user data in a privacy-compliant way.

First-party cookies 

First-party cookies are there to help the user personalize his experience on your website. They exist only during the visit of a certain domain and they stop gathering data after that. Users are notified about the first-party cookies and they are asked what type of cookies is the website allowed to track.

Zero party data 

On the other hand, zero-party data is data that the visitors of the website have voluntarily left. This can be gathered in a form of a survey or a single-question pop-up. Zero-party data will directly benefit the website and its ability to personalize and improve its content. An example of this is a website that asks for the user’s date of birth to send them a promotion when the date comes. 

Businesses that implement the transparent approach to their customers with the intention of personalizing the content and protecting their privacy will have an advantage over those that will wait for the end of third-party cookies’ expiration.

6. Marketing through memes 

Memes are probably the reason why the majority of people are using social media. Creating memes, scrolling through feeds to find them, and sharing them with friends have become a part of everyday life for many people on the internet. 

However, even though their main goal is to entertain people, many companies saw potential in them as a way of marketing their brand. The majority of memes take only a few seconds to read and process and the templates are usually easy to understand. 

The downside of memes is that there is a potential that people won’t consider your brand professional or serious. So the field that your company operates in has the biggest say in whether memes are a good way of promoting. 

For example, companies that produce food products or energy drinks usually have a demographic that is relatively young, they can easily use memes as a form of gaining attention from younger consumers. 

Sense of humor is probably the most subjective thing there is, and thus why marketing through memes isn’t going to be the most effective technique in every case.

Undoubtedly, these trends will help your company to improve the effectiveness of your marketing campaign. Even though there isn’t a recipe that will satisfy all of your marketing needs at once, these techniques will have a significant impact on attracting more audiences and building a stronger relationship with your existing followers.

Through things like personalization, storytelling, and memes you are helping your consumers view your brand in a more humane way, rather than seeing you as another company that is there to grab their many. 

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On the other hand, virtual events, NFTs, and short-form video content are there to increase the chances of people discovering your brand. So in conclusion, following these trends can prove quite helpful yet their effectiveness depends entirely on your execution.

Note: This informative post has been written with the collaboration of a talented people.

About Writer
Veljko is a student of information technology that paired his passion for technology with his writing skills. He enjoys researching topics such as robotics and programming, while he also cultivates his knowledge in philosophy, classical literature, and fitness. Veljko’s favorite writers are Borislav Pekić, Miloš Crnjanski, and Ernest Hemingway.