What is HubSpot CMS: A Comprehensive Overview of HubSpot CMS

If you are looking for a comprehensive content management system (CMS), HubSpot CMS may be the right solution for you. In case you are wondering what is HubSpot CMS, it is an easy-to-use platform that helps businesses manage their website and blog content.
In this article, we will give you a complete overview of HubSpot CMS, including its features and benefits. We will also discuss how HubSpot CMS compares to other popular CMS platforms.

What is HubSpot CMS

HubSpot CMS is a content management system that helps businesses create and manage their website content. HubSpot's intuitive interface makes it easy to add and update content, and the built-in tools help you to optimize your content for search engines and track your results. In addition, HubSpot CMS integrates with HubSpot's marketing and sales tools, so you can easily track your leads and customers. Overall, HubSpot CMS is an easy-to-use yet powerful tool that can help your business to reach its online goals.

What are the features of HubSpot CMS

CMS Developer Sandbox

CMS Developer Sandbox
CMS Developer Sandbox

HubSpot's CMS Developer Sandbox provides developers with free access to HubSpot's powerful CMS Hub tools and features. Sandboxes are perfect for learning how to build great websites on HubSpot‘s powerful Content Management System. With your Sandbox, you'll have access to all of HubSpot's developer tools and features, making it easy to develop and test your website before publishing it live. 


HubSpot's CMS offers a way for users to create multi-language versions of their content. End-users can select the language they prefer, and HubSpot's tools provide developers with the ability to ensure that the end-user sees content in the selected language. This HubSpot CMS feature provides an important way for developers to improve the end-user experience by making it possible for them to see content in their preferred language. 

File Manager

HubSpot's File Manager is a tool that can be used to store and serve files for your website. Files can be stored on the File Manager via the in-app UI, or via the HubSpot CMS CLI. 

Content Staging

Content Staging
Content Staging

HubSpot's Content Staging feature allows you to update the design and content of your pages before publishing your site. This is perfect for making changes to your site's layout, redesigning pages, or adding new content. 

HubSpot APIs

HubSpot's APIs allow you to access your HubSpot data in a secure and authenticated manner. With the APIs, you can quickly and easily develop a functional application or integration. All of HubSpot's APIs are based on REST. The HubSpot APIs provide access to your HubSpot CMS and CRM data, allowing you to manage your data more efficiently. 


HubSpot's CMS Hub Enterprise offers a membership feature that allows you to require your CRM contacts to be logged in to view specific content on your site. Membership page content can be highly personalized for the logged-in contact, and it can even generate data from the CRM, such as Contacts, Companies, Deals, and Products. This feature is a great way to offer personalized content to your most valuable contacts and to make sure that only those who are logged in can view it.

Serverless Functions

Serverless Functions
Serverless Functions

HubSpot CMS Hub Enterprise customers can take advantage of serverless functions to add advanced capabilities to their website. Serverless functions let you develop server-side code that interacts with HubSpot and third-party APIs. Customers who use HubSpot CMS Hub Enterprise can extend the functionality of their website beyond what is achievable with HubSpot CMS's built-in features. 

What are the benefits of HubSpot CMS

HubSpot's CMS is a powerful Content Management System that offers a number of benefits for users. One of the key advantages of HubSpot CMS is its ability to scale with your business. As your business grows, HubSpot CMS can easily be upgraded to meet your changing needs. HubSpot CMS also offers a number of pre-built templates and themes that make it easy to create a professional-looking website. In addition, HubSpot CMS integrates seamlessly with HubSpot's marketing and sales tools, making it easy to manage your entire website from one platform. Overall, HubSpot CMS is an excellent choice for businesses of all sizes that are looking for a scalable and easy-to-use Content Management System.

HubSpot CMS is a popular content management system (CMS) that helps businesses easily create and manage their website content. It is similar to other popular CMS platforms such as WordPress, Joomla, and Drupal in that it allows users to create and edit web pages and content without needing to know HTML or other coding languages.

 This CMS is unique in its ability to integrate with HubSpot's sales and marketing software, making it an ideal platform for businesses that use HubSpot's CRM and marketing tools. This popular content management system also offers a number of features and tools that are not found on other CMS platforms, such as built-in SEO tools and support for multi-language websites.

 Overall, HubSpot CMS is a powerful and easy-to-use platform that offers businesses a number of unique advantages over other popular CMS choices.

Pricing of HubSpot 

Pricing of HubSpot 
Pricing of HubSpot 

HubSpot offers a suite of products to help businesses with their marketing, sales, and service needs. There are four different options for Marketing Hub, Sales Hub, and Service Hub, each with different features and add-ons. The Free plan provides limited access to features and integrations. The Starter plan ($50/month) provides access to more features and integrations, as well as HubSpot support.

 The Professional plan ($400–$890) provides access to all features and integrations, as well as HubSpot support and training. The Enterprise plan ($1200– $3200) provides access to all features and integrations, as well as HubSpot support, training, and account management. 

Growth Suite is a package that includes all of the items at a discounted price. HubSpot CMS is a content management system that enables businesses to easily create and manage their website content. It is available via four plans: Free, Starter ($50/month), Professional ($400–$890), and Enterprise ($1200–$3200). HubSpot CMS is included in the Growth Suite bundle.

Frequently Asked Questions

Is HubSpot CRM or CMS?

HubSpot CMS Hub is a content management system that helps you easily create and manage your website's content. With CMS Hub, you can get started for free with HubSpot's free content management tools. If you need more advanced features to help scale your content marketing operations, HubSpot also offers premium CMS Hub features in its Starter, Professional, and Enterprise editions. 

What language is HubSpot CMS?

The HubSpot Markup Language or HubL is used by HubSpot's CMS. HubL is a HubSpot extension of Jinjava, a Jinja-based templating engine. HubL makes extensive use of HubSpot-specific markup and does not support all Jinja features.

Is HubSpot as same as WordPress?

HubSpot and WordPress are both content management systems, but they focus on different parts of the process. Hubspot's primary goal is to make marketing easier for small businesses; while WordPress aims to get users' websites up and running as quickly as possible, with as little effort and worry as possible when it comes to managing them later.

Does HubSpot CMS include hosting?

HubSpot's free content management system (CMS) provides all of the features you need to run your website in an easy-to-use interface. Not only does it have everything from hosting options, analytics, and traffic reports but also allows users full access with no limitations on designing their site or adding new pages!

Does HubSpot offer free themes and templates? 

Yes, there are plenty of HubSpot themes and templates available which include both free and premium ones. However, premium themes provide users with advanced features and may also come with great after-sales support. These advantages may not be available with their free counterparts. 

Final Thoughts

HubSpot CMS is a powerful, yet easy-to-use content management system that provides users with a wealth of features and functions. With HubSpot CMS, businesses can easily create and manage their website content, track leads, and conversions, and nurture their leads through the sales process. In addition, HubSpot CMS integrates seamlessly with HubSpot Sales to provide a complete end-to-end solution for managing website content and generating leads. Overall, HubSpot CMS is an excellent choice for businesses of all sizes who are looking for a comprehensive, yet easy-to-use content management system

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Philip Ford
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