10 Best WordPress popup plugins (Free and Pro) in 2024

Are you looking to step up your WordPress website’s marketing efforts? Popups are a great way to do that! WordPress popup plugins are a powerful tool that can significantly enhance your website’s user experience and boost conversion rates. Whether you want to capture leads, promote special offers, or increase newsletter subscriptions, numerous options are available. 

In this article, we will explore the ten best popup plugins for WordPress, both free and pro, that have gained popularity in 2024. These plugins offer various features and customization options, allowing you to create eye-catching and effective popups tailored to your specific needs.

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Why are the WordPress Popup Plugins Important?

Popup Plugins offer a lot of advantages when it comes to capturing leads and increasing conversions. They allow website owners to show targeted messages to visitors at the right moment, which can increase engagement and sales. 

Additionally, WordPress popup plugins offer a range of customizable options and styles to fit perfectly with your brand. 

Here are key reasons why they’re essential: 

Engagement and Conversions: 

Popup plugins help boost user engagement by capturing visitors’ attention with targeted messages, offers, or opt-ins. This increased interaction often leads to higher conversion rates, whether it’s for subscriptions, sales, or other desired actions.

Building Email Lists:

Popups are valuable resources for expanding email lists.  Popups can prompt visitors to subscribe to newsletters or updates, allowing businesses to nurture leads through email marketing campaigns.

Promotions and Offers: 

Popups serve as effective channels for promoting sales, discounts, or limited-time offers. They can be strategically timed to appear when visitors are most likely to convert, boosting sales and revenue.

User Experience: 

Engaging popups enhances user experience by providing relevant information, announcing promotions, and guiding users through the site.

Customization and Targeting: 

These plugins often offer customization options, allowing website owners to tailor popups based on user behavior, demographics, or specific pages. This level of targeting can increase their effectiveness.

Exit Intent and Retention: 

Exit-intent popups detect when visitors are about to leave the website and display a targeted message, encouraging them to stay or offering a special deal, minimizing bounce rates.

Tracking and Analytics: 

Most popup plugins have analytics features, providing insights into popup performance, conversion rates, and user behavior. This data helps optimize strategies for better results.

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10 Best WordPress Popup plugins (Free and Pro)

With the right popup plugin, you can efficiently engage your audience and turn them into loyal customers. Here are the top 10 popup plugins for WordPress that have gained popularity in recent years.

We have carefully selected these plugins based on their popularity, features, ease of use, and customer satisfaction. Whether you are looking for a free or pro plugin, these options offer a range of capabilities to suit your needs. 

Let’s dive in and explore the best popup plugins for WordPress.

ShopLentor’s Popup Builder Module

ShopLentor’s Popup Builder module offers a range of features to enhance website engagement. With prebuilt popup templates, creating captivating popups for your website becomes effortless. With this module, you can design visually appealing popups that align perfectly with your brand’s aesthetics, making them perfect for promotions, lead capture, and more. 

ShopLentor’s Popup Builder Module
ShopLentor’s Popup Builder Module

Take full control over the conditions, triggers, general settings, and advanced options to determine when and where these popups appear, ensuring optimal engagement with your audience.

Key Features:

  • Prebuilt Popup Templates
  • Drag & Drop Functionality
  • Intuitive Dashboard
  • Unlimited Popup Creation
  • Targeted Display Locations
  • Compatible Triggers
  • Custom Conditions
  • Adjustable Positioning
  • Visual Preview

Pricing: The Popup Builder Module is available in both the free and premium versions of the ShopLentor plugin. The premium version starts at just $59 per year.

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OptinMonster’s popup builder simplifies the creation of stunning campaigns, email forms, announcement bars, and opt-in forms.


With seamless usability and interactive options, generate captivating campaigns in minutes. 

Prioritizing user experience, it delivers precise messaging without disrupting browsing. Mobile-responsive designs ensure consistent impact across all devices. Optimized for performance, it enhances user experience and boosts conversion rates.

Key Features:

  • Drag and drop popup creator
  • Customizable popups
  • Pre-built popup templates
  • Exit intent popups and onsite retargeting
  • Smart page targeting and personalized user experiences
  • Popup A/B testing
  • Seamless email marketing integrations
  • In-depth popup analytics

Pricing: Both free and premium versions are available. The premium basic plan starts at $9/month (billed annually). Their most popular Pro plan is available for $22.08/month (billed annually).

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Bloom is a powerful email opt-in and lead-generation plugin for WordPress users. It offers customizable designs, captivating popups, and opt-in forms to convert website visitors into loyal followers and customers. 

Wordpress Popup Plugins

With targeting capabilities and real-time statistics, Bloom maximizes user engagement and conversions. Create visually stunning opt-ins tailored to your website’s needs with seamless integration and responsive design.

Key Features:

  • Diverse Popup Types
  • Targeted Content
  • Extensive Design Customization
  • Versatile Display Options
  • Intelligent Triggers

Pricing: Two pricing packages are available: Yearly access for $89 per year and Lifetime access for a one-time fee of $249.

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Icegram Engage

Icegram Engage is a powerful suite of WordPress plugins designed for lead capture, call-to-action, and email marketing. It offers versatile tools like pop-ups, banners, and exit-trigger messages with powerful targeting and visually appealing designs.

Icegram Engage
Icegram Engage

Empowered with advanced targeting capabilities, split testing, and compelling call-to-action features, Icegram Engage simplifies communication with your visitors and maximizes conversion rates to drive invaluable customer engagement.

Key Features:

  • Non-intrusive popups and messages
  • User-friendly design and customizations
  • Display the appropriate message to the right visitor at the right time
  • Analyze, A/B test, and optimize
  • Behavior triggers
  • Exit/bounce catch

Pricing: Icegram Engage offers 3 packages: the Starter plan is free forever, the Pro plan costs $129 per year, and the Max plan costs $229 per year. It offers a free plan as well.

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HubSpot WordPress Plugin

The HubSpot WordPress Plugin is a robust tool designed to facilitate effortless growth for your business. It is seamlessly integrated into WordPress and offers various features, including free forms, live chat, CRM for contact management, email marketing, and detailed analytics. 

HubSpot WordPress Plugin
HubSpot WordPress Plugin

With user-friendly functionalities and no coding requirements, you can effectively capture, organize, and engage website visitors.

Key Features:

  • CRM & Contact Management
  • Email Marketing
  • Marketing Automation
  • Live Chat & Chatbots
  • Forms & Popups
  • Analytics
  • Seamless Integrations

Pricing: HubSpot WordPress Plugin offers 2 pricing plans: 

Business and Enterprise:

  •    Professional: Starts at $800/mo or $9,600/yr
  •    Enterprise: Starts at $3,600/mo or $43,200/yr

Individuals and Small Teams:

Free version:

  •    Starter: Starts at $18/mo or $216/yr
  •    Professional: Starts at $800/mo or $9,600/yr

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MailOptin is a powerful WordPress plugin that simplifies lead generation and sales growth. With its intuitive popup builder, you can create forms, generate popups, and send email newsletters. Showcase signup forms, targeted messages, and call-to-actions using various popup styles.

The user-friendly interface allows for easy campaign creation and visually appealing popups in minutes. Get automatic notifications for new blog content, turning posts into email newsletters.

Key Features:

  • Lightbox Popups
  • Before & After Post Optins
  • Sidebar/Widget Forms
  • Call to Actions
  • Spam Protection
  • After Conversion Actions

Pricing: The premium plan starts at $99/year for 1 site. A free plan is also available.

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Popup Maker is a powerful WordPress plugin designed to craft compelling conversion-focused campaigns and enhance your site’s performance. Its versatile and flexible nature allows the seamless creation of various popups, modals, or content overlays. 

Popup Maker
Popup Maker

Popup Maker, renowned for its user-friendly interface, empowers users to effortlessly create popups for various purposes such as email opt-ins, content upgrades, lead generation, ecommerce promotions, and contact forms. Experience the convenience and versatility of Popup Maker to enhance your website’s functionality.

Key Features:

  • Exit Intent
  • Popup Analytics
  • Enhanced Targeting Conditions
  • Compelled Interaction
  • Scheduling

Pricing: They offer both free and premium plans, with the premium plan starting at $87 per year.

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Ninja Popups

The Popup Addon for Ninja Forms is a feature-rich tool designed to showcase Ninja Forms within engaging popups or modals. This addon enables the creation of visually appealing popups with live customization previews, allowing the addition of extra content before and after the form. 

Ninja Popups
Ninja Popups

With trigger options like click or page load via shortcode, it offers flexibility in popup activation. The Pro version extends functionality with Advanced Animations, Exit Intent, and the option to hide popups based on device type.

Key Features:

  • Hide the Popup Cookie after a certain number of openings
  • Customize Popup Animations.
  • Customize the Overlay color.
  • Adjust the Overlay opacity.
  • Customize the Popup Container background color.
  • Open a popup using a specific class or ID link.

Pricing: The plugin offers both free and premium plans. The premium packages start at $99 per year, covering usage for up to 3 sites.

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PromoBar plugin for WordPress enables the display of customizable banners on your website. With the ability to enable it for specific pages and customize the appearance, you can create a unique design. 


The Custom CSS/JS and Countdown plugin section also allows you to add custom CSS and JS files to customize your site further. The plugin also includes a countdown timer, providing an opportunity to inform clients about upcoming discounts.

Key Features:

  • Display on all pages, including the homepage or via shortcode.
  • Select the banner position.
  • Choose the banner alignment for different resolutions.
  • Exclude specific pages or post types from displaying the PromoBar.
  • Incorporate a countdown timer on your site.
  • Added a feature to select or change the background image position.

Pricing: PromoBar plugin offers premium packages starting at $9/year per domain and a lifetime option at $90 per domain. There is also a free version available.

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WP Popups – WordPress Popup Builder

WP Popups stands out as the supreme popup maker for WordPress, offering an intuitive template builder for effortless customization. This tool requires no coding skills, enabling easy creation and customization of popups with just a few clicks. 

WP Popups - WordPress Popup Builder
WP Popups – WordPress Popup Builder

It’s ideal for displaying critical messages such as EU Cookie notices, enhancing social followers, adding effective call-to-actions, integrating mailing lists like Mailchimp, and showcasing other essential messages through simple popups.

Key Features:

  • Display popups on specific pages, templates, and posts.
  • Filter users from search engines.
  • Filter users who have never commented.
  • Filter users who arrived via another page on your site.
  • Filter users based on their roles.
  • Display a popup based on the referrer.
  • Display a popup for logged-in or non-logged-in users.
  • Choose whether to show the popup to mobile, desktop, and tablet users.
  • Choose whether to show the popup to bots/crawlers like Google.

Pricing: The plugin provides both free and premium options. The premium BASIC plan starts at $35.00 annually.

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Key Factors in Choosing the Best Popup Plugin for WordPress

There are several key factors to consider when choosing a best popup plugin for your WordPress website. These include features, ease of use, integration options, and customer satisfaction. Let’s explore each factor in more detail.


Choosing a plugin that offers the right features for your specific needs is essential. This can include targeting options, customization capabilities, and integration with other tools, such as email marketing platforms.

Ease of use

As a website owner, you want to be able to design and implement popups without any technical knowledge. Look for plugins that offer a user-friendly interface and drag-and-drop functionality.

Integration options

If you already use other tools or platforms for your website, it’s essential to choose a popup plugin that integrates seamlessly with them. This will save you time and effort in the long run.

Customer satisfaction

One of the best ways to gauge a plugin’s performance is by looking at customer reviews and ratings. This will give you an idea of how satisfied users are with the plugin’s features, support, and overall performance.

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Frequently Asked Questions

What are WordPress popup plugins?

WordPress popup plugins are tools designed to create and display popup messages or forms on websites built with WordPress. These popups are used for various purposes, such as collecting emails, offering discounts, promoting content, or guiding users toward specific actions.

What are the differences between free and pro versions of popup plugins?

Free versions typically offer basic popup creation and display functionalities with limited customization options. Pro versions often provide advanced features like more templates, enhanced targeting options, A/B testing, analytics, integration with email marketing services, and additional design customization.

Are WordPress popup plugins easy to use?

Yes, most popup plugins are user-friendly and offer intuitive interfaces, allowing users to create and customize popups. They often provide drag-and-drop builders and pre-designed templates for quick setup. 

Do popup plugins affect website speed and performance?

Popup plugins are designed to have minimal impact on website performance. However, poorly optimized or overly aggressive use of popups might affect load times or user experience. Using them wisely and ensuring they comply with best practices is essential.

Do I need technical knowledge to use a popup plugin for WordPress?

No, most popup plugins offer a user-friendly interface and drag-and-drop functionality, making them accessible to all website owners, regardless of their technical knowledge. However, some advanced features may require some coding expertise. 

Final Word

With the continuous growth of WordPress, the demand for popup functionality is on the rise. Popups offer an effective way to promote special offers, capture leads, share news, and more.

This article explored the top 10 Best WordPress popup plugins in 2024, available in free and paid versions. This comprehensive list empowers users to choose the plugin that best suits their needs confidently.

The ShopLentor Popup Builder Module is an exceptional option for those seeking a unique solution to enhance website efficiency and elevate user satisfaction in real-time. So go ahead and start utilizing this unique plugin that will give you an edge over other popups available in the market right now.

Asif Reza
Asif Reza
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